MEDL MOBILE HOLDINGS, INC. (MEDL)
MEDL Operates Two Related Businesses
Leading-Edge App Development for the Apple iOS and Google Android Platform
Revolutionary Live-Streaming Social Media Video Platform
Meet the MEDL Team
To provide leading edge mobile app strategy, ideation and development to third party clients and enter into partnerships to mobilize, market and monetize these applications via MEDL Mobile
To enable the world to Hang w/ each other via live-streaming video and simultaneous chat – and in so doing become the recognized leader in live-streaming social media
Hang w/ was formed in November of 2012 and has been focused on creating and expanding a revolutionary LIVE Streaming Social Mobile Video platform for mobile devices and desktops. The patent-pending HangWith App allows live real-time video to be sent from one phone to many, thousands or millions, to Facebook walls and to integrated web widgets on any web site.
Hang w/ was developed in response to a need by artists, celebrities, entertainers and athletes for a new level of social media. One that could authentically connect them to their fans – and generate revenue.The HangWith platform connects celebs to their fans via live streaming video across a range of connected devices and social media. Broadcasts are captured on an iOS, Android or Google Glass device and are streamed live to a wide range of mobile devices, to the web and directly to a user’s Facebook wall. The goal of the platform is twofold:
- To become the premiere social media network for people around the globe to connect, communicate and share experiences via live streaming broadcasts
- To enable celebrities and public figures to easily monetize their fan bases
Any user can be a broadcaster and/or a follower. After a follower receives a notification that the broadcaster is live, the follower views a short pre-roll advertisement before watching a live video feed sent directly from the broadcaster’s smartphone camera. The follower is able to chat with the broadcaster and other followers during the broadcast. There will be a pre-roll advertisement and a post-roll advertisement ends the broadcast
The Hang w/ Live Social Media Platform was approved for release by Apple on March 20, 2103 and is available for download in the Apple Store. “Hang w/” was also approved for release by Google on July 9, 2013 and available for download on Android devices via the Goggle Apps Marketplace.
In January of 2014 the Hang w/ App passed 1Million Downloads.
Hang w/ passed one million downloads in only nine months, faster than Facebook or Twitter. This growth has been driven in part by celebrity social media activity, which has been shown to create spikes in downloads and activity. The Hang w/ app provides multiple opportunities for users to easily and immediately share activity and content of any kind and from any location. Users can connect from the app to social media and allows users to invite their Facebook friends to download the application, all of which drives awareness and continued growth.
Broadcasts can be viewed live in the Hang w/ app, on FACEBOOK , on the WEB and via links shared on TWITTER. Archived content can be viewed in the App, shared via social media, and distributed to content distribution partners. The App is free to use and is available on both iOS and Android. A widget provided by Hang w/ can be implemented on any web site in order to receive Hang w/ broadcasts.
Hang w/ is currently permitting ad-free broadcasting over this platform, but its near-term goal is to generate revenues from the Hang w/ Live Streaming Social Video platform through the sale of short video advertisements that will be played before and after each live broadcast. Other advanced technologies to generate new revenue streams are currently being explored and developed by the MEDL development team and will be implemented when ready and warranted by the growing user base.
Hang w/ has a higher retention rate than most other social networks, with users more likely to “tune in” and spend more time with the app, or on a connected website or Facebook wall.
Hang w/ Technology
Hang w/ patent-pending technology has been developed by the MEDL and Hang w/ development teams as leading-edge and fully scalable architecture. Once all new features currently developed and imagined by the development team and/or based on the feedback by the users have been implemented, the platform can be dynamically scaled to any size without large additional investment into hardware technology or lengthy software development.
Advanced ad serving technology is fully embedded. Every broadcast can begin with a short video or image-based ad unit and can end with a clickable rich media ad unit. An in-app “digital coin” system has been embedded and can be implemented to generate additional revenue through the purchase of digital goods.
In early 2013 the Hang w/ platform entered into its initial gross period, reaching One Million Downloads in January 2013, faster than Twitter or Facebook. Since then Hang w/ has been focusing on further developing the technology and adding advanced features that will accelerate user growth beyond its initial success. With the next software release imminent and the implementation of new marketing campaigns in cooperation with the Hang w/ celebrity broadcaster base in preparation, MEDL looks forward to the next phase of anticipated growth. This will allow Hang w/ to implement the revenue models that it has built into the patent pending technology, to begin utilizing the Hang w/ growing user base for the sustainable generation of revenue and stockholder value.
REVENUE will be generated through the technologically advanced integration of Pre-Roll Video and Post-Roll Rich Media content into the HangWith app, once justified by the growing user base. Additional monetizing technologies are currently in development and will give MEDL access to additional revenue streams.
Advanced ad serving technology is already fully embedded. Every broadcast can begin with a short video or image-based ad unit and can end with a clickable rich media ad unit. An in-app “digital coin” system has been embedded and can be implemented to generate additional revenue through the purchase of digital goods
ADVERTISING AND SPONSORSHIPS
HangWith creates a seamless experience for Brands and innovative Marketers
MEDL is led by a proven team of experienced executives, creative technology innovators and a committed development team, applying their deep experience in app development for the IOS and Android platform to HangWith to become the clear leader in the live streaming social video and communication market.
A Proven Team is at the Helm
Andrew Maltin, CEO
CEO of MEDL Mobile, a mobile incubator and development company that has architected, developed. acquired and launched hundreds of mobile applications with ten of millions of downloads. He has been featured in Entrepreneur,The Wall Street Journal and the LA Times. Prior to founding MEDL, he founded and successfully lead and exited several technology ventures.
Dave Schwartz, President
Cofounder and CCO of MEDL Mobile, where he is overseeing the design, development and marketing of hundreds of mobile apps; many of which have won awards, have been professional acclaim and have reached the top of the Apple App Store. Prior to MEDL, Dave was a highly awarded ad agency creative director, leading creative and strategy in industries such as publishing, soft drinks, banking, retail, fast food and healthcare.
Murray Williams, CFO
Murray was one of the founding members of Buy.com, Inc. and was the Chief Financial Officer during a three and a half year tenure during which Buy.com sold over $1 billion in products.
Peter Elkin, COO
Peter is the former CFO and Executive Committee Member at NRPI/Auction.com, where he helped to take the company from $300 million to over $3 billion in annual sales. Prior, he was CFO for a computer re-seller taking them from $80 million in revenue to over $300 million in annual sales.
MEDL’s App Development business works with cutting-edge leaders looking to push mobile technology forward. MEDL’s clients are Fortune 500 companies, marketing directors, IT directors, entrepreneurs, athletes, musicians and film studios. MEDL has helped turn “back-of-napkin” concepts into App Store favorites and helped companies drive their business by creating insight-driven mobile experiences.
MEDL Custom Development provides mobile app strategy, ideation and development services to third party clients such as Experian, Hyundai, Kaiser Permanente, Medtronic, Monster.com, The New York Times Company, Taco Bell, and Telefonica. MEDL Custom Development has also entered into partnerships to mobilize, market and monetize IP with such notable names as Cheech & Chong, Encyclopedia Britannica, Marlee Matlin and Media Rights Capital
MEDL has developed hundreds of mobile apps, won a number of prestigious awards for their apps and many of them have reached top ten status in the Apple App Store. MEDL has integrated complex back end data systems to create elegant customer facing mobile applications that are distributed via Apple’s App Store and Google’s Play Store.
|MEDL Mobile works to develop a mobile strategy to solve the Clients most difficult challenges and seize the largest opportunities||MEDL builds great apps with best in class strategists, architects designers and developers, with deep roots in Apple iOS, Android tablet, Google Glass and embedded apps||MEDL continues to work with many of its clients to improve their apps build for the latest operating system and continually improve the user experience|
|You will need a plan for driving downloads and encouraging usage. MEDL apps have been downloaded more than 22 Million times and many have reached #1 in the Apple Store||If you have built an app on a single platform, MEDL can port that app to a new platform – such as iPhone, to Android, or Galaxy to iPad||MEDL is used to work with clients that require absolute secrecy throughout the development. We always are building a few things that we can’t tell you about|
MEDL has the distinct pleasure of working with some incredibly intelligent partners and clients in the fields of entertainment, medicine, marketing, travel, retail, automotive, social networking, gaming, publishing, luxury products, parenting and education
THE TECHNICAL TEAM
Interview with President and Co-founder Dave Swartz
Hang W/ App Live Video Broadcasting Review
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