LiveWire Ergogenics Applauds California’s Appellation Designation
LiveWire Ergogenics Applauds California’s Appellation Designation
California Department of Food and Agriculture
CalCannabis Cultivation Licensing Division
required to implement favorable new standards by 2021
Anaheim, CA – March 3, 2020 – LiveWire Ergogenics Inc. (OTC: LVVV), a company focused on acquiring special purpose real estate properties conducive to discovering and developing high-end organic cannabinoid products for the health and wellness industry, today wholeheartedly supports the California Department of Food and Agriculture CalCannabis Cultivation Licensing Division (CalCannabis) for its effort to establish appellations of cannabis origin including standards, practice and cultivars applicable to cannabis produced in a certain geographical area in California. The department is required to implement these new standards by 2021.
Bill Hodson, CEO of Livewire Ergogenic stated, “We are pleased our diligence and vision over the last year is beginning to yield foreseeable results as the cannabis sector crosses a milestone into credibility with the significant progression of the legal landscape and the tightening requirements for licensing, highlighted by this recent regulation represented in the CalCannabis standards. The regulation is expected to translate into greater brand awareness on products produced at our ranch, and higher margins due to the nature of origin. To have the industry thrive and create a high level of consumer confidence, the most crucial driver of increasing revenues and profits, we must make sure that products are developed under the best possible micro-climate and environmental conditions and companies must be ready to comply with strict rules and regulations, all of which we have established and complied with already and can verify through our 7X Pure ™ system”.
“Having been on the path of ‘Doing it right’ since we began operations, Mr. Hodson continues, “we are in complete support of the actions taken by CalCannabis for the enforcement of these new rules and the permitting process. Being able to develop and grow a family-farmed, organically grown product was at the basis for our decision to acquire our Estrella Ranch located in the Paso Robles Estrella District, an existing AVA (American Viticulture Area), in the middle of beautiful California wine country. We feel very confident that once the regulations are in place, we will lead the way for organic and appellation compliant high quality cannabis production in the industry and we believe that this will improve our financial performance significantly over the time.”
Appellations of Origin
Appellations of origin are a type of designation which provides consumers with information about where and under which conditions a cannabis product was produced. These labels of origin are associated with a geographic region and are typically geographic names associated with that region and are typically used for the advertisement of a product. In order to use these appellations, they must comply with additional requirements such as the product meeting specific standards or being produced by specific methods. The Business & Professional Code section 26063 mandates that the future cannabis appellations are associated with standards, practices and cultivars, in addition to the region of origin. This will provide increased transparency and significantly improved quality control for the benefit of the consumer.
Differentiation through High Standards
Appellation rules often times closely define which grape varieties and winemaking practices are approved for classification in each geographically defined appellation, which can cover regions, villages or vineyards. The Company strongly supports the process of applying the same high standards to cannabis growth and production in California. The Company’s Estrella Ranch prime location will enable a competitive advantage having established itself arguably in the middle of one of the most valuable wine appellations in California.
Strict Licensing creates Consumer Confidence
By petitioning the appellation of origin, commercial cannabis businesses will help consumers to gather more knowledge about the product and justify higher prices for certain products due to the added value that their origin provides. The required 3-year license is expected to ensure that origin information provided to consumers is informative and useful for making purchasing decisions and at the same time enables enforcement against the misuse of recognized geographical indications (GIs) to prevent misleading consumers. The certification also specifies that any advertising or marketing of cannabis must be compliant with the additional requirements of the Bureau of Cannabis Control, the agency that holds authority over advertising and marketing of cannabis. Records demonstrating compliance need to be retained by the licensee and Department staff will be inspecting licensed facilities to determine compliance with California’s licensing requirements. LiveWire already holds a permit granted by this office.
Clear Product Distinctions increase Demand and Revenue
The aforementioned appellation system is expected to benefit consumers greatly and will create not only badly needed consumer confidence, but also clear distinctions between the products offered in the market. Protection of the name of a place recognized via the appellation has shown to have a notable positive effect on cannabis acceptance and sales. It is expected to be useful in differentiating companies based on the locations of their operations and the higher standard for the quality of their products, the basis for any cannabis producer to create increasing and sustainable revenue.
Handcrafted Family farmed Products
Livewire’s vision has always been to produce “family-farmed” high-quality and handcrafted cannabis products under the best possible environmental conditions. The Company has prepared for this over the last two years by carefully researching locations and applying and being granted the appropriate permits for cannabis production, including a distribution license for all of California by the California Bureau of Cannabis Control. Management believes that this positions itself extremely well to establish the high level of consumer confidence required to generate consistently increasing revenue for sustainable success and return on investment for its investors.
The LiveWire Ergogenics, Inc. (LVVV) business model is built on the principle of acquiring special purpose real estate properties conducive to discovering and developing cannabinoid products for the health and wellness industry to improve life performance. The Company is focused on acquiring, managing and licensing specialized “closed loop” turnkey cannabis real estate locations of fully compliant and permitted turnkey facilities to produce cannabis-based products and services in California and the state-wide distribution of these products. This includes verification of zero pesticide products for quality brands via its “7X Pure” Cannabis Verification System, the development, licensing and distribution of legal and high-quality cannabinoid-based products and services and the creation of the high-quality “Estrella Weedery” brand. LiveWire Ergogenics does not produce, sell or distribute products that are in violation of the United States Controlled Substance Act. For more information, please visit: LiveWireErgogenics.com.
This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. All forward-looking statements are inherently uncertain as they are based on current expectations and assumptions concerning future events or future performance of the company. Readers are cautioned not to place undue reliance on these forward-looking statements, which are only predictions and speak only as of the date hereof. In evaluating such statements, prospective investors should review carefully various risks and uncertainties identified in this release, the Company’s Social Media postings and matters set in the company’s SEC filings. These risks and uncertainties could cause the company’s actual results to differ materially from those indicated in the forward-looking statements.
LIVEWIRE ERGOGNEICS, INC
LIVEWIRE ERGOGENICS INC.
1600 North Kraemer Blvd.
Anaheim, CA 92806