As 2024 comes to a close, we’re reflecting on what our NBC Select readers shopped for the most this year. One thing remained consistent: our readers love shopping for products on Amazon, and specifically look forward to the retailer’s deals throughout the year. They took advantage of some of the biggest and best deals during sale events like Amazon Prime Day, and snagged highly rated products across categories like home, tech, beauty, school supplies and travel.

Below, I rounded up our NBC Select readers’ most purchased products that we’ve covered this year, all available on Amazon. Each of the following items is highly rated, with at least a 4.0-star average rating from hundreds of reviews.

2024 Amazon bestsellers

Amazon Smart Plug

• 4.7-star average rating from over 566,280 reviews on Amazon

• Learn more: Our editors’ favorite smart plugs to upgrade your home

Mederma Advanced Scar Gel

• 4.3-average star rating from 10,086 reviews on Amazon
• Learn more: The best scar treatments, according to dermatologists

La Roche-Posay Toleriane Double Repair Face Moisturizer

• 4.6-star average rating from 62,385 reviews on Amazon
• Learn more: The 100 best moisturizers ranked, as tested by NBC Select editors

Amazon Fire TV Stick

• 4.6-star average rating from 41,164 reviews on Amazon
• Learn more: Watch your favorite shows and movies with these staff-favorite streaming devices

TubShroom Ultra Revolutionary Bath Tub Drain Protector

• 4.7-star average rating from 58,963 reviews on Amazon
• Learn more: 26+ products our editors’ tried and loved in April

Differin Acne Treatment Gel

• 4.5-star average rating from 82,065 reviews on Amazon

• Learn more: How to treat acne scars and hyperpigmentation, according to experts

Energizer AA Batteries

• 4.8-star average rating from 50,872 reviews on Amazon
• Learn more: Here’s how to properly store your batteries, according to experts

Grace & Stella Under Eye Mask

4.3-star average rating from 28,320 reviews on Amazon

Learn more: Grace & Stella’s under-eye masks are the best of part my skin care routine — here’s why

Chamberlain Smart Garage Control

• 4.3-star average rating from 99,783 reviews on Amazon
• Learn more: The MyQ Smart Garage Control is only $17 for October Prime Day

CeraVe Moisturizing Cream

• 4.7-star average rating from 128,113 reviews on Amazon

• Learn more: The 100 best moisturizers ranked, as tested by NBC Select editors

Apple AirTag

• 4.7-star average rating from more than 195,650 reviews on Amazon
• Learn more: Apple AirTag Review: Are Apple AirTags actually worth it? We say yes.

Cerave SA Lotion For Rough & Bumpy Skin

• 4.6-star average rating from 22,680 reviews on Amazon
• Learn more: The best treatments for keratosis pilaris in 2024, according to dermatologists

Kelo-Cote Advanced Formula Scar Gel

• 4.3-star average rating from 5,973 reviews on Amazon
• Learn more: The best scar treatments, according to dermatologists

Crest 3D Whitestrips

• 4.6-star average rating from 91,377 reviews on Amazon
• Learn more: Crest 3D Whitestrips are 35% off on Amazon right now

Lifestraw Personal Water Filter

• 4.8-star average rating from over 118,180 reviews on Amazon
• Learn more: Black Friday 2024: bestsellers from Apple, Amazon, Anker and more

Crest 3D Whitestrips Sensitive

• 4.4-star average rating from 2,730 reviews on Amazon
• Learn more: 9 at-home teeth whitening products that can help you achieve a brighter smile

Perilogics Universal In-Flight Airplane Phone Holder Mount

• 4.5-star average rating out of 20,381 reviews on Amazon
• Learn more: 45 best Amazon travel accessories for your next trip, according to experts

Cosrx Advanced Snail 96 Mucin Power Essence

• 4.6-star average rating from 76,478 reviews on Amazon
• Learn more: The best essences of 2024 for hydrated skin, according to dermatologists

RoC Retinol Correxion Eye Cream

• 4.3-star average rating from 30,025 reviews on Amazon
• Learn more: 18 best treatments for dark under-eye circles, according to dermatologists

Sensodyne Pronamel Gentle Whitening (3 pack)

• 4.8-star average rating from 8,186 reviews on Amazon
• Learn more: The 10 best whitening toothpastes to remove surface stains from teeth

Neutrogena Rapid Clear Stubborn Acne Spot Treatment Gel

• 4.4-star average rating from 26,883 reviews on Amazon
• Learn more: The best acne spot treatments to clear your next breakout, tested by our editors

Apple AirPods Pro 2

• 4.6-star average rating from 14,045 reviews on Amazon
• Learn more: The best wireless earbuds of 2024, tested and reviewed

Bissell Little Green Machine

• 4.5-star average rating from 91,844 reviews on Amazon
• Learn more: Select Pet Awards 2023: Our favorite stain removers, litter and litter boxes

Tile Mate (2022)

• 4.5-star average rating from 23,849 reviews on Amazon
• Learn more: Cyber Monday 2024: bestsellers from Apple, Amazon, Cerave and more

Why trust NBC Select?

I am an NBC Select Page and frequently work on gift guides and product roundups. For this story, our staff compiled the top Amazon products our readers’ purchased in 2024.

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