AI video editing based on text prompts is coming to Instagram next year, with the company’s head showing off the ability to do things like change your clothing and video background, as well as some funkier stuff like adding animated characters.

The company had earlier shown a demo video (below) of completely AI-generated video, stating that it was just a research project, but it seems the first practical application of the tech is arriving sooner than expected …

Earlier this year, Meta previewed an AI video editing and creation tool known as Movie Gen. This was a brief showreel of video generated by AI using nothing more than text prompts by the user.

The company said then that Movie Gen was “just research,” giving the impression that it wouldn’t be available to users for some considerable time. You can the short demo video here:

But while creating AI video out of nothing but text may be further down the line, Instagram lead Adam Mosseri showed off a text-based AI video editing feature he says the company is hoping to launch next year.

I’m super excited about Movie Gen, our early AI research model that will let you change nearly any aspect of your videos with a simple text prompt. Hoping to bring this to Instagram next year. Let me know what you think.

The demo shows his cardigan changing into a leather jacket, adding a gold chain around his neck, and his background changing to snowy fields, the Eiffel Tower, and New York’s Times Square. It also shows the addition of a 3D cartoon cow, and Mosseri himself turning into an Animoji-style character.

There’s nothing more specific on timings than a “hope” for some time in 2025.

Image: Meta