Apple (NASDAQ:AAPL) is so innovative that they are now developing a smart doorbell and lock system that will allow you to get rid of traditional keys to unlock your door. You only need to show your face to be scanned by the Face ID recognition technology to get into your house, it’s not a good news for plastic surgery fans.

With its history of dominating markets, from smartphones to wearables like smartwatches, will their smart doorbell rock the market too?

This is how it works; it is a smart doorbell armed with face recognition that wirelessly controls a front-door deadbolt lock. and will compete with Amazon Ring and Google Nest. The smart home innovation is still in early development, and it is said to debut no later than late 2025.

Albert Fong Marketing stated their whether people would buy an Apple doorbell as 43 percent of U.S. internet households now own a security solution. And Amazon Ring has already dominated the doorbell market with 40 percent market share, followed by Google Nest at 27 percent.

This article first appeared on GuruFocus.