Apple Tests Consumer Loyalty and Pockets with $1,000 iPhone 8

September 11, 2017

Apple is expected to unveil on Tuesday the iPhone 8 ten years after co-founder Steve Jobs released the first version. A decade later, the new phone is likely to sell for $1,000, making it the company’s most expensive yet. Crossing into a new financial frontier, this will test how much consumers are willing to pay for…

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