Klean Energy Kulture (KEK), an Atlanta-based nonprofit dedicated to driving clean energy adoption in Black and Brown communities, has launched its inaugural program, “Electrify the City.” 

This initiative aims to fast-track the integration of renewable energy in disinvested neighborhoods.

It focuses on transforming cultural landmarks like salons, churches, entertainment venues, and community centers into sustainable energy hubs.

Powering Cultural Spaces and Communities

Through “Electrify the City,” KEK will partner with businesses, residents, and cultural leaders to install solar panels and electric vehicle (EV) charging stations in high-traffic community venues. 

The goal is to create lasting change that will help local communities thrive while contributing to Atlanta’s clean energy transition.

“We envision a world where adopting a clean energy lifestyle is not just an academic buzzword but a future that we all demand,” said KEK co-founder and CEO Michael Hawthorne Jr in a press release.

Aligning with Atlanta’s Climate Goals

“Electrify the City” joins Atlanta’s goal of reaching 100% clean energy by 2035, a target highlighted by Chandra Farley, Chief Sustainability Officer for the City of Atlanta. 

“This initiative is an exciting complement to our city’s clean energy targets,” Farley said. “By integrating culture into the call for climate action, KEK is accelerating the adoption of innovative solutions for communities that stand to benefit the most.”

The effort has gathered several backings, with initial philanthropic funding secured from the Hive Fund for Climate and Gender Justice. 

With these funds in place, KEK could be positioned to scale its impact and attract federal support.

Feature Image: Founders of KEK Michael Hawthorne Jr and Corey Dennard/Mr. Hanky, Credit: The Black Wall Street Times