Public corporations are increasingly embracing bitcoin (BTC) as a strategic asset, with holdings accelerating at an unprecedented pace. According to Bitwise Europe, as of the latest data, 74 publicly listed companies now hold BTC on their balance sheets, and 21 of these firms possess more than 1,000 BTC each.

The amount of BTC held by public corporations soared by 124.8% in 2024, rising from 262,635 BTC in Q4 2023 to a remarkable 590,649 BTC by year-end. The latest data, as of Jan. 6, 2025, shows corporate bitcoin holdings continuing to climb, now reaching 591,158 BTC. This trend underscores Bitcoin’s role as a preferred asset in corporate treasury strategies.

MicroStrategy (MSTR), the largest publicly listed corporate bitcoin holder, continues to dominate headlines with its aggressive BTC acquisition strategy. A Form 8-K filed with the U.S. Securities and Exchange Commission (SEC) on Jan. 6, 2025, revealed the company spent about $101 million in cash on Dec. 30–31, 2024, to purchase 1,070 BTC at an average price of $94,004 per bitcoin. This acquisition brings MicroStrategy’s total holdings to 447,470 bitcoin, acquired for about $27.97 billion at an average price of $62,503 per bitcoin.

Saylor also revealed impressive performance metrics for 2024. The company’s bitcoin yield reached 48.0% in Q4 2024 and 74.3% for the full year, showcasing the effectiveness of MicroStrategy’s strategy to leverage Bitcoin as a store of value and growth asset.

MicroStrategy wasn’t just the largest bitcoin holder in 2024; it also outperformed major global assets. In a post on X on Jan. 2, Alex Thorn, Head of Research at Galaxy, highlighted MicroStrategy as the best-performing major asset globally in 2024, while bitcoin ranked third. When evaluated on a risk-adjusted basis using the Sharpe ratio, MicroStrategy retained the top spot, with bitcoin once again securing third place.

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