Bitcoin and crypto prices have swung wildly since Donald Trump’s inauguration, with a post election bitcoin price rally stalling as a bombshell leak reveals “inevitable collapse” fears.

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The bitcoin price has bounced around $100,000 per bitcoin since first topping the psychological level in December as Coinbase’s chief executive predicts when he thinks bitcoin will top gold’s $18 trillion market capitalization.

Now, as a new U.S. sovereign wealth fund sparks speculation it could be used to buy bitcoin, Trump’s media company Trump Media and Technology Group (TMTG) is launching a bitcoin exchange-traded fund (ETF)—as Trump’s son Eric issues a bullish bitcoin price prediction.

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“Feels like a great time to enter bitcoin,” Eric Trump posted to X, tagging the World Liberty Financial decentralized finance (DeFi) project he’s spearheaded along with his brother Don Jr and which was endorsed by Trump last year.

World Liberty Financial, a crypto platform that is expected to facilitate users earning yield through stablecoin and allow them to borrow bitcoin and crypto, has been buying up various cryptocurrencies, including the ethereum-based wrapped bitcoin, in recent weeks.

Meanwhile, Trump’s social media company Trump Media and Technology Group (TMTG), which runs the Truth Social platform and has recently announced its expanding into the world of crypto and finance, has taken steps toward launching a bitcoin exchange-traded fund (ETF)—putting on course to compete with the likes of Wall Street giants BlackRock and Fidelity.

TMTG has applied for trademarks for three ETFs under its new Truth.Fi brand, including a “Truth.Fi Bitcoin Plus ETF.”

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“We aim to give investors a means to invest in American energy, manufacturing, and other firms that provide a competitive alternative to the woke funds and debanking problems that you find throughout the market,” TMTG chief executive Devin Nunes said in a statement. “We’re exploring a range of ways to differentiate our products, including strategies related to bitcoin.”

A fleet of spot bitcoin ETFs, led by BlackRock’s bitcoin fund, took Wall Street by storm last year racking up assets under management of over $100 billion, with BlackRock’s IBIT becoming one of the best performing new ETFs in history.