Both new factories aim to include on-site and off-site solar facilities with the capacity to match their total annual energy requirements.

Additionally, LEGO plans to build a solar park in Billund, Denmark — with the goal of meeting the energy needs of its offices and facilities throughout the city where the iconic brand was born more than 90 years ago.

Making LEGO bricks more sustainable

LEGO is enhancing the energy efficiency and sustainability of its brick manufacturing through several key initiatives. 

The company aims to replace oil-based plastics with renewable and recycled materials by 2032, having tested more than 600 alternatives to meet quality and safety standards.

Notable innovations include arMABS —  made from recycled artificial marble — and the upcoming ePOM, which utilises renewable energy and CO₂ from bio-waste.

Niels B. Christiansen, LEGO’s CEO, says: “This means a significant increase in the cost of producing a LEGO brick. However, with a family owner committed to sustainability, it’s a privilege that we can pay extra for the raw materials without having to charge customers extra.”