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Alibaba Group Holding Ltd. (NYSE:BABA) provides technology infrastructure and marketing reach to help merchants, brands, retailers, and other businesses to engage with their users and customers in China and internationally.

It is set to report its Q3 2025 earnings on Feb. 18. Wall Street analysts expect the company to post EPS of $3.03, up from $2.67 in the year-ago period. According to Benzinga Pro, quarterly revenue is expected to reach $38.82 billion, up from $36.67 billion in the previous year.

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The company’s stock traded at approximately $90 per share 10 years ago. If you had invested $10,000, you could have bought roughly 111 shares. Currently, shares trade at $98.61, meaning your investment’s value could have grown to $10,957 from stock price appreciation alone. However, Alibaba also paid dividends during these 10 years.

Alibaba’s dividend yield is currently 2.03%. Over the last 10 years, it has paid about $2.66 in dividends per share, which means you could have made $295 from dividends alone.

Summing up $10,957 and $295, we end up with the final value of your investment, which is $11,252. This is how much you could have made if you had invested $10,000 in Alibaba stock 10 years ago. This means a total return of 12.52%. However, this figure is significantly lower than the S&P 500 total return for the same period, which was 229.86%.

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Alibaba has a consensus rating of “Buy” and a price target of $120.55 based on the ratings of 23 analysts. The price target implies more than 22% potential upside from the current stock price.

On Nov. 15, the company announced its Q2 2025 earnings, posting revenue growth of 5% year-on-year to $33.70 billion, beating the analyst consensus estimate of $33.47 billion, as reported by Benzinga.

Adjusted earnings per ADS of $2.15 missed the analyst consensus estimate of $2.26. Adjusted net income declined 9% year-over-year to $5.20 billion.