The Select Zero Proof Seltzer has been developed by Curaleaf as a new product formulated with customer feedback in mind to position it as a customized option for consumers to enjoy heading into the new year.

The product is arriving just in time for Dry January and features a 2.5mg dose of THC in each serving, which is reported as being fast acting to make it a great option for social scenarios. The product comes in four flavors including Grapefruit, Black Cherry, Watermelon and Berry, which are each being offered individually, in four packs and even mixed variety eight packs.

Chairman and CEO of Curaleaf Boris Jordan spoke on the new Select Zero Proof Seltzer saying, “We are proud to be a trusted and reliable industry leader in the quickly evolving market for hemp-derived products. The new 2.5 mg Select Zero Proof Seltzer and new flavors exemplify how we respond directly to consumer feedback to deliver an excellent product. We understand that adult consumers are searching for sessionable, low-dose drink options in the hemp category in refreshing flavors, and this new line truly meets the mark.”

Image Credit: Curaleaf Holdings, Inc.