GoPro is transforming the way consumers capture, manage, share and enjoy meaningful life experiences. It does this by enabling people to capture compelling, immersive photo and video content of themselves participating in their favorite activities. GoPro customers include some of the world’s most active and passionate people. The volume and quality of their shared GoPro content, coupled with their enthusiasm for the brand, are virally driving awareness and demand for GoPro products.
GoPro was founded in 2004 to address the limitations of traditional cameras. In 2004, it shipped its first product, a wrist-mounted, waterproof, film-based capture device, and in 2006 it shipped its first digital capture device, the Digital HERO.
The GoPro Story
GoPro introduced its first HD capture device in 2009, the HD HERO, and introduced the current HERO3+ family of capture devices in late 2013. GoPro also sells mountable and wearable accessories that enable professional quality capture at affordable prices.
Meet the new GoPro Lineup
The company just unveiled its new lineup of Hero cameras, one of which promises to capture ultra-high resolution 4K video.
GoPro on Monday announced the Hero4 Black, Hero4 Silver, and regular Hero. All three cameras will be available starting Oct. 5.
HERO4 at a Glance
The $499 Hero4 Black is GoPro’s most high-end camera yet.
- 12-megapixel sensor
- 4K video at 30 frames per second
- capture 1080p videos at 120 frames per second
- 8.7-megapixel quality video stills, too.
The camera features built-in WiFi and Bluetooth so you can connect the camera to the GoPro app via your smartphone.
To date, GoPro has generated substantially all of our revenue from the sale of our cameras and accessories and the company believes that the growing adoption of capture devices and the engaging content they enable, positions GoPro to become an exciting new media company. Since
GoPro launched its first HD camera in 2009, it has experienced rapid growth. Substantially all of its revenue has been generated from the sale of cameras and accessories.
GoPro has continued to enhance its product offering by providing software solutions that address the pain points of managing, editing and sharing content. GoPro Studio enables customers to easily edit and share simple or complex videos. The GoPro App enables customers to easily and wirelessly manage and share content from the HERO capture devices.
GoPro’s sales strategy initially targeted independent specialty retailers focused on action sports markets, which it believes helped to establish the authenticity of the GoPro brand. GoPro now sells its products both directly and through distribution. The direct channel includes big box, mid-market and independent specialty retailers, as well as the GoPro website. GoPro uses its distribution channel to sell internationally and into certain specialty markets. As of June 30, 2014, GoPro products were sold to customers in more than 100 countries and through more than 25,000 retail outlets.
GoPro believes consumer demand for compelling content, combined with self-capture technology and the popularity of social media, create a significant media opportunity for GoPro. GoPro programming, a combination of GoPro originally produced content and “best of” user-generated content, or UGC, has developed a growing audience. To scale this, GoPro has built a team of production professionals who regularly produce content based on inspiring stories from around the world, captured exclusively with the GoPro capture devices.
In addition, GoPro actively curates and redistributes, with permission, UGC as GoPro-branded content through the GoPro Network, which includes the GoPro Channels on Facebook, Instagram, Twitter, Virgin America, Xbox 360 and YouTube.
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