Social media stocks were a mixed bag in 2024. Meta Platforms (NASDAQ: META) was the big winner of the group, up about 68% on the year, while Pinterest (NYSE: PINS) and Snap (NYSE: SNAP) were down 18% and 34%, respectively.

With 2024 behind us, let’s see which of these three looks best position to outperform in 2025.

Meta is the king of social media through its Facebook, Instagram, WhatsApp, and Threads platforms. What the company has been able to do much better than any other social media platform owner is monetize its user base. Its Facebook and Instagram platforms are two of the first places advertisers go to increase their brand exposure and acquire new customers. With nearly 3.3 billion active daily users across its apps, it not only has an extensive reach but also gives advertisers a very targeted audience with its advanced adtech solutions.

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Source Fool.com