Synchronize your watches, folks: Our moles embedded deep in the dank underbelly of Bezos HQ have reported rumors of an Amazon Big Spring Sale right around the corner. What, exactly, this definitely-not-a-Prime-Day-redux entails is still a little bit iffy—though you can scope out some of the forthcoming deals here—but our intel indicates that the shopping extravaganza kicks off next week, on March 25th, just in time for your seasonal wardrobe overhaul.

If you simply can’t wait that long, our Seattle operatives bear more good news: days before the discount spigot gets turned to full blast, the deals are already trickling in. No-brainer wardrobe basics like undies and socks, everyday workhorses like jeans and sneakers, light jackets for peak light-jacket season—they’re all already on sale. The secret? Simple: they’re almost always on sale, marked down anywhere from a modest 15% to a hefty 50% off.

We could spend countless hours debating the philosophical nature of the bargains below (if they’re always on sale, are they ever on sale?) but our crack team of Amazon specialists advises against questioning the status quo too strongly. All we know is that right this very moment, a who’s who of our all-time favorite menswear upgrades are cheaper on Amazon than they are anywhere else. Copy? GQ out.

5 Amazon Big Spring Sale Finds We’re Eyeing

• The Be-All, End-All Blue Jeans: Levi’s 501 Original Fit Jeans, $80 $56
• The Platonic-Ideal Polo Shirt: Lacoste Polo Shirt, $110 $98
• The Soft, Swaggering Sweatpants: Champion Powerblend Fleece Sweatpants, $45 $28
• The Rough-and-Rugged Watch: Timex Expedition Scout 40mm Watch, $65 $44
• The Upgrade Undies: Calvin Klein Cotton Classics 3-Pack Boxer Brief, $46 $28

The Heirloom-Grade Hoodie: Champion Reverse Weave Pullover

There’s a reason Champion appears twice on this list, and it’s not just because the American sportswear juggernaut is so readily available on the ‘zon. Decades after it first hit the market, it’s still impossible to argue with the brand’s soft-but-durable Reverse Weave fabric—to say nothing of this particular hoodie’s perfect hip-grazing cut. If you can get past the tiny logo emblem (or own a seam ripper), you’ll be rewarded with an heirloom-level pullover your grandkids will fight over.

The Upgrade Undies: Calvin Klein Boxer Briefs (3-Pack)

Calvin Klein’s genre-defining skivvies didn’t earn that moniker off the strength of Marky Mark’s abs alone. The fit, the feel, the ability to imbue their wearer with a high-octane dose of movie-star confidence? We’d consider those pretty formidable strengths, too. Still not convinced? Check our guide to the best underwear for men and circle back here. (We’ll wait.)

The End-All, Be-All Blue Jeans: Levi’s 501 Original Jeans

It’s been centuries since Levi’s introduced the world to jeans, but to this day, the 501 remains the blue standard in denim. Usually, you can grab a pair of the quintessential GQ-approved dungarees for around $80, but right now they’ll run you just north of 50 bones.

The Rough-and-Rugged Watch: Timex Expedition Scout Watch

Cheap, cheerful, and classic to a T, Timex’s Expedition Scout watch is built for navigating the outdoors—which means it can stand up to the quotidian rigors of your office with equal aplomb. So yes, we do encourage rocking it with your favorite windbreaker and best-fitting suit.

The Classic Kicks: Adidas Samba Sneakers

No, the Samba isn’t dead—in fact, we sincerely hope it’ll live forever. A classic is a classic is a classic, especially when said classic is on sale.

The Real-Deal Work Shirt: Wrangler Western Work Shirt

Next to, like, an Oxford-cloth button-down, a western-inflected denim shirt should be the most versatile in your closet. And if our trend-detecting technology is calibrated correctly, no denim shirt will enjoy a bigger resurgence this season than Wrangler’s cheap-and-cheery snap-front joint. Sleep on it at your own peril.

The Relaxed-to-the-Max Sweats: Champion Fleece Sweatpants

If you can’t seem to unwind properly, the problem just might be your pants. So why not ditch the circulation-choking joggers and embrace the swaggier environs of bigger, baggier sweats? Champion’s are some of the best we’ve swaddled ourselves in, thanks to their puppy-soft fabric and blissfully roomy fit.

The Bulk-Buy Socks: Gold Toe Harrington Crew Socks

We love obscure, Japanese-made socks as much as the next fashion editor, but hosiery doesn’t have to be expensive to be good. Gold Toe’s have been our go-to multi-buy socks for years not just because they’re always on sale, but because, well, they’re just plain good.

The Trail-Hopping Hikers: Merrell Moab 3 Boots

Real-deal hikers aren’t the only folks who swear by Merrell’s legendary Moab boots. We love ‘em for their unmatched utility on the mountains as much as we do their commuting ability in the city.

The Perfect Polo Shirt: Lacoste Classic Polo Shirt

Much like the Levi’s 501, Lacoste’s most enduring contribution to the fashion canon remains a blueprint for all the polo shirts that came after it. Its claim to fame today is still as strong as it was when René Lacoste himself debuted it on the tennis court. The only difference? In 2025, you can find it in a million different colors—and with Prime shipping.

The Famed French Fragrance: Terre d’Hermes Eau Intense Vetiver EDP

Wait a minute—Hermès…on Amazon? Believe it, buddy! Don’t expect to see any of the vaunted French maison’s lusted-after leather goods, but you can snag a bottle of its wildly popular eau de parfum—and on sale, to boot. Thanks to notes of bergamot, grapefruit, vetiver, and amber wood, it’s equal parts woody and bright, and a perennial GQ favorite for that exact reason. In other words, a whiff of spring in every spritz.

Your Amazon Big Spring Sale Questions, Answered

Amazon’s Big Spring Sale will run from March 25 to March 31. If it helps, you can think of it as a Bezos-backed yard sale of sorts, where the Everything Store offloads last-season’s winter inventory at staggering discounts. Rest assured, though—there’ll be no shortage of spring gear in the mix, too.

Good question, bud! Thankfully not. Everyone and their mother can get in on the Big Spring Sale, but—wait for it—only Prime members are awarded access to the more expansive range of discounts. (A telltale “Prime Spring Deal” badge will denote the exclusive markdowns.)

Look, Amazon ain’t exactly a menswear mecca, but there are areas the e-comm Goliath excels in—namely, the type of can’t-miss staples spotlighted above. If you’re thinking of no-frills affordable stalwarts like Adidas, Barbour, Blundstone, Calvin Klein, Dickies, Levi’s, Seiko, and Timex, you’re on the right track. For a more comprehensive rundown of the GQ-approved gear available via the Everything Store, check our guide to the best menswear on Amazon.