16 Amazon Bestsellers for Fall, From a ‘Shacket’ to a $10 Brow Gel
October 24, 2025
Here at Shop TODAY, we’re in full fall mode. Candle warmers: On. Sweaters: Shaved. Warm beverages: In hand.
Whether you’ve been feeling the fall vibes or not, there are a few iconic products that really make the season for us, and Shop TODAY contributor Makho Ndlovu stopped by Studio 1A to share some of them. From wardrobe essentials to best-bet beauty buys, all of these fall finds are bestsellers and available on Amazon.
So, grab your pumpkin spice latte and keep scrolling to shop all of these autumnal bestsellers. Plus, we’ve rounded up even more editors’ picks for fall.
Amazon fall bestsellers seen on TODAY
A “shacket,” which is sort of like a cross between a shirt and a jacket, is one of those versatile pieces that just completes your wardrobe for the season. Ndlovu suggests tossing it on over pretty much anything for an easy, put-together vibe. This editor-loved option comes in a ton of colors and sizes from XS to XXL.

If you’re after some stylish, easy shoes for this in-between weather, Ndlovu says these clogs are a must. They’ve got built-in arch support and a lightweight EVA sole, so they’re solid for both indoor and outdoor wear.
We’re on our feet a lot — so these insoles are a total game changer. Simply trim to fit pretty much any work shoe or boot.
“The gel tech soaks up shock from tough floors, giving your knees, hips and back a break,” Ndlovu explains. “They’ve got odor-fighting tech to keep your feet feeling fresh, even in hot, sweaty boots.”
A fake collar is a super easy way to upgrade your sweaters, dresses, jackets — basically any outfit, according to Ndlovu. You get two fake collars in a pack, and there are different sizes to choose from depending on what you need.
“It’s detachable, so you can throw it on or take it off without any hassle,” Ndlovu says. “No sleeves, just a simple, delicate design!”
Ditch your old, gross loofahs and sponges — this exfoliating cloth is made from a fabric that’s tough but gentle and can get those tough-to-reach spots. Ndlovu says it scrubs away dirt, dead skin, and oil but isn’t harsh, so it’s great for all skin types (even if you’re sensitive!). Your skin will be left feeling smoother and softer than ever.
Whether you wear makeup or not, your eyebrows really frame your whole face, and this fool-proof gel will seriously level up your look. It delivers perfectly coiffed brows with a non-crunchy and flake-free finish.
“I’m totally obsessed with this because it gives my brows that clean, laminated look everyone’s loving right now,” Ndlovu gushes. “The applicator brush is awesome and makes it really easy to use… plus, since it’s clear, it works on all brow types and colors.”

More Amazon bestsellers for fall
With a long shape that can reach down into even your most-loved candles, this lighter is a must-have this season. It lights wicks with a flameless electronic current and can be recharged over and over again.
Another flame-free find, these elegant taper candles add instant ambiance to your table or mantle, sans the stress of dripping wax! They look just as good as traditional tapers and are available in classic ivory shades as well as a ton of seasonally-appropriate varieties, like red, black and even tree-shaped options.
These cuffs are perfect for hacking your way to the cozy chunky sock look (without the lumpy feel). They’re perfect for pairing with knee high boots and leggings, jeans, skirts, tights and more.
An oldie but a goodie, you can’t beat the voluminous bombshell hair that can be achieved with a trusty set of hot rollers. This set is a bestseller on Amazon, with over 12,000 reviews.
Climbing the charts with over 40 million bottles sold, this serum sprays on for an instant dose of glow and hydration. According to the brand, it can function as a toner, serum and a setting spray.
If you’ve had a moth problem, you know how bad it can be — and if you haven’t, taking preventative measures now can save you a lot of stress. This editor-loved set includes a medallion to hang in your closet or place in a drawer, plus a scented spray to “recharge” the medallion for lasting protection from pests.
It’s slow cooker season! This Crock-Pot has skyrocketed to the top of Amazon’s bestsellers list since fall kicked off, and it’s perfect for roasts, stews and more easy comfort foods.
Associate editor Shannon Garlin recently added this denim barn jacket to her fall wardrobe and raves that it is “so well made, warm and stylish.”
“It has a cinched waist and it looks really chic when buttoned all the way up,” she adds.
“These shades are perfect for fall,” muses Garlin of the colors in this Black Honey-inspired palette, which launched last year. “They may look reddish in the palette, but they apply more brown and aren’t as deep as you’d expect.”
“This style is so trendy and this find is pretty affordable for a premium brand,” Garlin notes. “They’re comfortable and look nice with jeans or dresses and tights.”
Meet the experts
Our team features a range of qualified experts and contributors in our broadcast segments to reveal the latest in trends, remarkable sale events and all things shopping across a variety of categories. Products were independently chosen by members of the Shop TODAY team along with Makho Ndlovu.
- Makho Ndlovu is a Shop TODAY contributor and on-air expert.
- Shop TODAY is a team of shopping editors and writers who spend hours every day finding the best new products, tried-and-true favorites and more finds available on Amazon that are worth shopping, according to our high standards.
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How we chose
The Shop TODAY editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews and even use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think TODAY.com readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not TODAY. Pricing and availability are accurate as of publish time. Learn more about Shop TODAY.
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