25 Best Prime Day Deals Today, According to Our Deals Editor
July 9, 2025
25 Best Prime Day Deals Today, According to Our Deals Editor | The Strategist
Every product is independently selected by (obsessive) editors. Things you buy through our links may earn us a commission.
3:32 A.M.
Photo-Illustration: The Strategist; Photos: Retailers
Prime Day is here, and we’re updating this story hourly. To find the best deals in every category, follow all of our Prime Day coverage.
I’ve already spent many hours this week digging through thousands of items on sale for Prime Day. There’s a bevy of products worth your while, all of which I’ve been rounding up in my megalist of the best Prime Day deals. There are over 200 of them. But here, I’ve gathered the two dozen or so I think are truly the best of the best, whether because they’re at their lowest price ever, are rarely on sale, or are just excellent products that I (or my fellow Strategist staffers) highly recommend.
You’ve still got several days to shop the sale before it ends on Saturday, July 12, at 2:59 a.m. ET. If nothing here catches your eye, I have plenty more where this came from in my hub ’o deals, and I’ll continue adding to both lists as the sale goes on. To stay in the know about all the best sales, Prime Day or otherwise, sign up for our Strategist Sales Alert newsletter.
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$18
The best lipstick is back on sale for 30 percent off — just about the best deal we ever see on it. (This is the rare situation where the listed price on Amazon is less than it should be.)
Read more: The Lipstick a Fashion Editor Buys in Bulk
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$15
Our No. 1 conditioner is at one of the best prices I’ve ever seen — 30 percent off, making it just $15. We likely won’t see a discount this low until October Prime Day.
Read more: The Best Hair Conditioners
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$42
Thirty percent off is a respectable discount on these adjustable earplugs from one of our favorite brands. You can switch between three modes: Quiet, Experience, and Engage.
Read more: The Best Earplugs for Sleeping
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Gap Fitted Cami
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$6
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$6
The discounts range on this little gray camisole from Gap, but all are at least half off — and $6 on almost any item of clothing is a great deal in 2025.
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Madewell Short Sleeve Harley Tee
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$13
From
$13
Always worth mentioning an inexpensive cotton tee. This one from Madewell is just $13.
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Levi’s 94 Baggy Shorts
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$29
From
$29
Some nice jorts from Levi’s are over half off, which is really the sweet spot for the brand’s Prime Day deals.
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Melissa Possession Jelly Sandal
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$48
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$48
I don’t see these summery sandals on sale too often — and I was surprised the discount included so many colors!
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Basic and highly useful: Hanes classic crew socks (also available in black).
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Same goes for these organic-cotton tees for tots, which are now just over $5.50 a pop.
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$19
There are still nearly six months left in the year, and $19 is a steal on the planner three Strategist staffers swear by.
Read more: The Best Planners
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I track vacuum sales all year long, and I’ve never seen this Black+Decker vacuum for more than 20 percent off. Forty percent off is unheard of!
Read more: The Best Affordable Handheld Vacuum
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Some statusy candles are on sale for once, including our best-overall pick. It burns evenly; smells of sandalwood and cedar layered with vetiver, cinnamon, and nutmeg; and has a strong throw.
Read more: The Best-Smelling Candles
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Yamazaki Home’s minimalist décor hardly ever goes over 15 percent off. So if you’re in the market for a space-saving bathroom (or kitchen) storage cart, now’s the time to buy.
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$50
If you’d like something more budget friendly, this Tempur-Pedic pillow is also Strategist approved.
Read more: The Best Memory-Foam Pillows
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Thermacell’s mosquito-repelling orb (which writer Kat Gillespie says actually works) is at the best discount I’ve seen — almost 50 percent off for the five-and-a-half-hour version.
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From
$70
The brand just released this even teenier version that’s just $70 now. Very compelling!
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$65
These are just 50 cents more than their lowest price ever, which is basically the same thing.
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Apple AirPods Pro 2
$149
$149
These AirPods are also likely the cheapest they’ll be until October Prime Day or Black Friday.
Read more: The Best Wireless Earbuds
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Beats Solo 4
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$98
From
$98
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$130
Prime Day is the time to buy a Kindle because they really don’t go on sale much the rest of the year.
Read more: The Strategist’s Kindle Buying Guide
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$13
Amazon’s own smart plug has been a best seller with Strategist readers every Prime (and October Prime) Day since 2023. Right now, it’s $13 — that’s 48 percent off — which is the cheapest it ever gets.
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The Strategist is designed to surface useful, expert recommendations for things to buy across the vast e-commerce landscape. Every product is independently selected by our team of editors, whom you can read about here. We update links when possible, but note that deals can expire and all prices are subject to change.
25 Best Prime Day Deals Today, According to Our Deals Editor
Every product is independently selected by (obsessive) editors. Things you buy through our links may earn us a commission.
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