3 tactics the ultra-wealthy are using to invest in 2026 that you can mimic with the right

December 31, 2025

A new year tends to make people pause and think about what they want to do differently with their money.

One place people seem to be curious about is what the wealthy do. CNBC Select spoke with Michael Sonnenfeldt, founder of TIGER 21, a peer-to-peer network for high-net-worth individuals, about how his clients are going “back to basics,” putting their focus on long-term investments in real businesses, real estate and diversified portfolios instead of trying to time the market.

While you may not have millions of dollars to invest, you don’t need much money to take something away from these strategies. Many of the principles the ultra-wealthy rely on — like long-term thinking, diversification and discipline — can still apply to everyday investors.

How the ultra-wealthy invest that you can mimic

Think long-term focus

According to Sonnenfeldt, wealthy investors commit to their investments for the long haul instead of chasing quick profits or reacting to market noise.

“The longer-term players will say, ‘If you don’t know whether this stock is a better buy at 15 than at 20, you shouldn’t be in the stock,'” he explains. This means they only invest when they truly understand the underlying business, including its revenue model, growth potential and profit margins, rather than getting caught up in daily price swings.

This long-term mindset helps rich investors avoid panic selling during market drops and rewards them from the economy’s growth over time. For everyday investors, the lesson is to do your homework before buying stocks and focus on holding quality investments for the long term. Trying to time the market or chase short-lived trends usually leads to emotional decision-making that causes you to lose money.

Diversify with index funds

Sonnenfeldt explains that many wealthy investors turn to index funds to access the public markets without the complexity of picking individual stocks.

Index funds are designed to track a benchmark index like the S&P 500. When you invest in an index fund, your money is spread across all the companies in that index, which helps diversify your portfolio more than buying single stocks would.

For example, the S&P 500 includes 500 of the largest U.S. companies. Investing in an S&P 500 fund means your returns reflect the overall performance of these major players.

Because index funds aim to replicate their benchmark’s holdings, they tend to carry less risk than owning a handful of individual stocks. Historically, indices like the S&P 500 have generated solid average returns over time, around 10% annually, though it is important to remember that past performance does not guarantee future results.

Sonnenfeldt points out that, on average, most investors do not outperform the market, so a straightforward approach like owning index funds often makes the most sense. For everyday investors, low-cost index funds offer a smart and accessible way to grow wealth steadily without needing deep expertise in stock-picking.

For easy access to index funds, Charles Schwab offers a popular S&P 500 fund with no minimum investment and a very low expense ratio of just 0.02%. Fidelity also provides a zero-expense-ratio fund focused on large-cap stocks, making it an excellent cost-effective option.

  • Minimum deposit and balance requirements may vary depending on the investment vehicle selected. No account minimum for active investing through Schwab One® Brokerage Account. Automated investing through Schwab Intelligent Portfolios® requires a $5,000 minimum deposit

  • Fees may vary depending on the investment vehicle selected. Schwab One® Brokerage Account has no account fees, $0 commission fees for stock and ETF trades, $0 transaction fees for over 4,000 mutual funds and a $0.65 fee per options contract

  • Robo-advisor: Schwab Intelligent Portfolios® and Schwab Intelligent Portfolios Premium™ IRA: Charles Schwab Traditional, Roth, Rollover, Inherited and Custodial IRAs; plus, a Personal Choice Retirement Account® (PCRA) Brokerage and trading: Schwab One® Brokerage Account, Brokerage Account + Specialized Platforms and Support for Trading, Schwab Global Account™, Schwab Organization Account and Schwab Trading Powered by Ameritrade™

  • Stocks, bonds, mutual funds, CDs and ETFs

  • Extensive retirement planning tools

Terms apply.

  • Minimum deposit and balance requirements may vary depending on the investment vehicle selected. No minimum to open a Fidelity Go® account, but minimum $10 balance for robo-advisor to start investing

  • Fees may vary depending on the investment vehicle selected. Zero commission fees for stock, ETF, options trades and some mutual funds; zero transaction fees for over 3,400 mutual funds; $0.65 per options contract. Fidelity Go® has no advisory fees for balances under $25,000 (0.35% per year for balances of $25,000 and over and this includes access to unlimited 1-on-1 coaching calls from a Fidelity advisor)

  • Find special offers here

  • Robo-advisor: Fidelity Go® IRA: Traditional, Roth and Rollover IRAs Brokerage and trading: Fidelity Investments Trading Other: Fidelity Investments 529 College Savings; Fidelity HSA®

  • Stocks, bonds, ETFs, mutual funds, CDs, options and fractional shares

  • Extensive tools and industry-leading, in-depth research from 20-plus independent providers

Terms apply.

To get started, you’ll need to open a brokerage account or use a traditional or Roth IRA. Many employer 401(k) plans also offer index fund options. Once your account is set up and funded, you can pick from a variety of funds — including those tracking the S&P 500, government bonds or international markets.

If you’re new to investing, robo-advisors like Betterment and Wealthfront provide a simple way to invest in a diversified mix of index funds and ETFs tailored to your risk level and goals. They handle portfolio management and rebalancing automatically, often at much lower fees than traditional advisors.

  • Minimum deposit and balance requirements may vary depending on the investment vehicle selected. For example, Betterment doesn’t require clients to maintain a minimum investment account balance, but there is a ACH deposit minimum of $10. Premium Investing requires a $100,000 minimum balance.

  • Fees may vary depending on the investment vehicle selected, account balances, etc. Click here for details.

  • Stocks, bonds, ETFs and cash

  • Betterment offers retirement and other education materials

Terms apply. Does not apply to crypto asset portfolios.

  • Minimum deposit and balance requirements may vary depending on the investment vehicle selected. $500 minimum deposit for investment accounts

  • Fees may vary depending on the investment vehicle selected. Zero account, transfer, trading or commission fees (fund ratios may apply). Wealthfront annual management advisory fee is 0.25% of your account balance

  • Get $30 bonus when you fund your first taxable investment account

  • Stocks, bonds, ETFs and cash. Additional asset classes to your portfolio include real estate, natural resources and dividend stocks

  • Offers free financial advice for college planning, retirement and homebuying

Terms apply.

Get real estate exposure

Real estate is a major part of wealthy investors’ portfolios because it offers income and diversification. But buying property directly usually requires a lot of money and expertise. However, Sonnenfeldt says everyday investors can still get in on real estate by investing in Real Estate Investment Trusts, or REITs, which are public funds that invest in real estate assets.

You won’t get the same return you’d get with owning private real estate outright, but REITs offer a convenient and accessible way to benefit from the real estate market without the hassle of managing property.

“If you don’t have the resources or knowledge to invest in long-term private real estate, you still get the market return, which historically has been 8% to 10%, just by doing the ETFs,” Sonnenfeldt says. “So, no matter how you get it, when you think about risk, return and effort, buying the ETFs has been the winning play.”

This makes real estate investing possible for almost anyone, even those with a smaller budget. You can invest in publicly traded REITs through any brokerage account at places like Vanguard, Robinhood or E*TRADE.

  • Minimum deposit and balance requirements may vary depending on the investment vehicle selected. No minimum to open a Vanguard account, but minimum $1,000 deposit to invest in many retirement funds; robo-advisor Vanguard Digital Advisor® requires minimum $100 to enroll

  • Fees may vary depending on the investment vehicle selected. Zero commission fees for stock and ETF trades; zero transaction fees for over 3,000 mutual funds; $20 annual service fee for IRAs and brokerage accounts unless you opt into paperless statements; robo-advisor Vanguard Digital Advisor® charges up to 0.20% in advisory fees (after 90 days)

  • Robo-advisor: Vanguard Digital Advisor® IRA: Vanguard Traditional, Roth, Rollover, Spousal and SEP IRAs Brokerage and trading: Vanguard Trading Other: Vanguard 529 Plan

  • Stocks, bonds, mutual funds, CDs, ETFs and options

  • Retirement planning tools

Terms apply.

  • Minimum deposit and balance requirements may vary depending on the investment vehicle selected. No minimum required to open an account or to start investing

  • Fees may vary depending on the investment vehicle selected. Commission-free trading; regulatory transaction fees and trading activity fees may apply

  • Robinhood will add 1 share of free stock to your brokerage account when you link your bank account and fulfill the conditions in your promotion (you’ll be able to keep the stock or sell it after 2 trading days)

  • Stocks, ETFs, options trading, fractional shares, IPOs, plus certain cryptocurrencies through Robinhood Crypto (depending on where you live)

  • “Investing basics” blog, an online library of content and Robinhood Snacks newsletter

Terms apply.

  • Minimum deposit and balance requirements may vary depending on the investment vehicle selected. No minimum to open an E*TRADE brokerage account; minimum $500 deposit to invest in robo-advisor platform Core Portfolios

  • Fees may vary depending on the investment vehicle selected. Zero commission fees for stock, ETF and options trades; zero transaction fees for over 4,400 mutual funds; robo-advisor Core Portfolios charges 0.30% annual advisory fee

  • Robo-advisor: E*TRADE Core Portfolios IRA: E*TRADE Traditional, Roth, Rollover, Beneficiary, SEP and SIMPLE IRAs, IRA for Minors and E*TRADE Complete™ IRA Brokerage and trading: E*TRADE Trading Other: E*TRADE Coverdell ESA (Education Savings Account), Custodial Account for minors and small business retirement plans

  • Stocks, bonds, mutual funds, CDs, ETFs, options and futures

  • Educational library includes in-depth articles and videos for any type of investor

Terms apply.

Subscribe to the CNBC Select Newsletter!

Money matters — so make the most of it. Get expert tips, strategies, news and everything else you need to maximize your money, right to your inbox. Sign up here.

Meet our experts

At CNBC Select, we work with experts who have specialized knowledge and authority based on relevant training and/or experience. For this story, we interviewed Michael Sonnenfeldt, founder of TIGER 21, a peer-to-peer learning network for investors and entrepreneurs with $10 million to $1 billion of personal net worth.

Why trust CNBC Select?

At CNBC Select, our mission is to provide our readers with high-quality service journalism and comprehensive consumer advice so they can make informed decisions with their money. Every investing article is based on rigorous reporting by our team of expert writers and editors with extensive knowledge of investment products. While CNBC Select earns a commission from affiliate partners on many offers and links, we create all our content without input from our commercial team or any outside third parties, and we pride ourselves on our journalistic standards and ethics.

Catch up on CNBC Select’s in-depth coverage of credit cardsbanking and money, and follow us on TikTokFacebookInstagram and Twitter to stay up to date.

Editorial Note: Opinions, analyses, reviews or recommendations expressed in this article are those of the Select editorial staff’s alone, and have not been reviewed, approved or otherwise endorsed by any third party.