00:00 Speaker A

when it comes to the investment areas that you, you know, you’re about to across a lot of different sectors and not just through Shark Tank, but also through the Shark group as well. Is there any particular theme that you’re watching right now and you want to put money to work in that area?

00:22 Daymond John

Well, there’s two themes and first of all, everybody has to understand AI, right? And so, look there’s three themes. Understanding AI right now. Uh, the next one is uh and embracing AI as fast as it’s moving. The next one is really understanding where the consumer is and how you grab their attention. Live selling is really where you can grab attention fairly quickly and build your, you know, your own community.

00:51 Daymond John

Another one is uh, shoot, now I’m going to get to four. Another one is biohacking is a section and longevity. The the people that feel like they’ve been lied to uh and now they want to take their health into their own hands and whether it is a mom who wants to make sure she doesn’t have die number five or seven in something or somebody who wants to know about fasting, uh, and uh, you know, those would be the major, the major ones. I’m trying to think about there was one more but I will probably get back to, oh, social cause.

01:14 Daymond John

That’s the reason why my company, Bombas is the number one company in all 54 Shark Tanks around the world because every time you buy a pair of socks or underwear, they give a pair away to the homeless because that is the number one requested clothing uh, uh, you know, uh item of clothing in the homeless shelters and they’re in the shelters.

01:32 Speaker A

And and what you’re speaking with all these different themes, it really shows how much the business world continues to evolve, right? If you were starting FUBU today, is there anything you would change or do differently?

01:46 Daymond John

Oh, absolutely. I would break down the selling. I would not longer have to deal with retailers. I would, of course, do the same thing we did when I let people know who the CEO and who the founders of the company were because people want to know not only what they’re buying, who they’re buying it from. But also, I would break this out into two kids uh in every university and in every high school, one male, one female, we’d give them about $500 worth of credit, let them buy about $1,500 worth of FUBU and sell it themselves kind of like the Avon model and bring people up the ladder. This way, I would have, you know, 100,000 sales people out there who are giving me real data on why people are buying or not.