While MicroStrategy popularized bitcoin as a store of value, SharpLink Gaming is revolutionizing the approach with Ethereum. The company holds 500 million dollars in ETH, which it presents as the “foundational layer of global finance.” A strategy that goes beyond a simple store of value.

A Revolution in Corporate Treasury Management

On July 4, 2025, SharpLink Gaming marked a historic turning point. This Nasdaq-listed company, specializing in marketing for online sports betting, became the first public company to adopt Ethereum (ETH) as its primary treasury reserve asset.

This decision is based on a 425 million dollar private placement conducted at the end of May by Consensys, a giant in the Ethereum ecosystem. To seal this strategic commitment, Joseph Lubin, co-founder of Ethereum and founder of Consensys, joined SharpLink’s board as chairman.

SharpLink’s ETH accumulation took place in several stages. Between late May and mid-June, the company acquired 176,271 ETH for a total of 463 million dollars, at an average price of 2,626 dollars per unit.

A few days later, it added an additional 12,207 ETH for 30.7 million dollars, partly financed by “At-The-Market” (ATM) stock sales.

As of July 1, the total treasury reached 198,478 ETH. Even more impressive: 100% of these assets are deployed in staking solutions, already generating more than 540,000 dollars in rewards since the launch of the strategy.

Ethereum, From Crypto to Financial Infrastructure

For SharpLink, Ethereum is not just an investment asset. The company considers it “the foundational layer of global finance,” an infrastructure capable of deeply transforming capital management.

Its conviction rests on three essential pillars:

• Passive yield through staking: each ETH held can generate regular income, unlike traditional cash reserves that remain idle.
• Native compatibility with decentralized finance (DeFi): Ethereum enables access to automated, transparent, and diversified investment strategies.
• Proven technological robustness: the network has operated non-stop for years, with a high level of security and resilience.

Rob Phythian, CEO of SharpLink, perfectly summarizes this vision:

Ethereum is much more than a treasury asset. It is, in our view, the foundation of the next generation of financial infrastructures.

This strategy clearly differs from that of players like Strategy, whose approach is based on bitcoin as a pure store of value. Ethereum, on the other hand, offers a productive, programmable asset integrated into a rapidly expanding digital economy.

On the market side, ETH shows stability around 2,505 $, with a modest 0.56% increase in 24 hours. While the immediate impact remains limited, this technical resilience reflects growing institutional interest.

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By betting heavily on ETH, SharpLink is not trying to follow a trend but to build a new standard. A standard where decentralized finance (DeFi) becomes a lasting part of the balance sheets of publicly traded companies.