7 of the most significant retail media developments of 2025 - Stock Watch Index

7 of the most significant retail media developments of 2025

December 3, 2025

By

Jack Neff

How the industry is responding to Omnicom’s post-IPG deal shakeup

Industry insiders weigh the implications of Omnicom’s reshuffling on clients, local markets and media operations.

EL

By

Ewan Larkin

BB

By

Brian Bonilla

How the industry is responding to Omnicom’s post-IPG deal shakeup

Looking back at MullenLowe—and its legacy of agencies

BJ

By

Bradley Johnson

Looking back at MullenLowe—and its legacy of agencies

Svedka’s Fembot is returning in the Super Bowl’s first fully AI-generated ad

JS

By

Jon Springer

Svedka’s Fembot is returning in the Super Bowl’s first fully AI-generated ad

Introducing Ad Age’s Crisis Marketing Toolkit

AP

By

Adrianne Pasquarelli

ES

By

E.J. Schultz

PH

By

Parker Herren

Introducing Ad Age’s Crisis Marketing Toolkit

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