As New Jersey’s cannabis industry continues its rapid expansion, key stakeholders gathered at EqualSpace in downtown Newark for a high-level discussion on investment opportunities, regulatory challenges, and market growth. Organized by Tivity Labs and mergers and acquisitions advisory firm Rev Global, the event brought together investors, cannabis operators, and policymakers to strategize the industry’s next phase.

Navigating Growth and Investment in New Jersey’s Cannabis Market

With the state’s cannabis revenue projected to double in the next three years, panelists emphasized the need for capital investment, experienced operators, and regulatory clarity to sustain growth.

The event featured key industry leaders, including:

• Tai Cooper, chief community development officer, New Jersey Economic Development Authority
• Jessica Gonzalez, attorney, Rudick Law Group
• Bill Caruso, cannabis law leader, Archer & Greiner P.C.
• Will Bowden, CEO, Grasshopper Farms
• Nick Young, CPG marketing professor, Western Michigan University and revenue operations advisor with Tivity Labs

Speakers highlighted the challenges cannabis operators face at every stage—from securing licenses to managing operations.

“Everyone thinks the licensing step is the hardest until they reach the buildout stage, which is even more challenging. Then comes operations, which brings its own set of complexities,” said Will Bowden, CEO of Grasshopper Farms, which has operations in New Jersey, Michigan, and Colorado.

Tivity Labs: Bridging Capital and Cannabis Operations

As the cannabis sector matures, Tivity Labs plays a crucial role in connecting investors with experienced operators. By assembling a team of back-office professionals and industry veterans, the firm provides the expertise needed to navigate compliance, operations, and market trends.

“As the industry expands into new state markets, it’s critical for investors to partner with companies that understand the complexities of compliance and operations,” said Kevin Fidler, Founder of Tivity Labs. “Tivity Labs is committed to bridging the gap between capital access and operational excellence.”

With New Jersey’s cannabis market poised for further expansion, events such as this help shape a sustainable and innovative industry landscape.