Posted in: Amazon Studios, Anime, TV | Tagged: anime, prime video

Amazon’s Jennifer Salke and Kelly Day discussed plans to continue expanding investments in anime and Japanese/Asia content for Prime Video.

Amazon confirmed they have been spending more on streaming Japanese anime and Asian content as a cornerstone of Prime Video’s global expansion strategy. Jennifer Salke, head of Amazon MGM Studios, and Kelly Day, VP of international for Prime Video, discussed their ambitious vision for the streaming service Prime Video in Asia in an exclusive interview with Variety. “We’re very committed to a strong pipeline for customers in Japan. We have a huge opportunity,” Salke said.

Japan now represents one of Prime Video’s most valuable territories, offering a large marketplace business with 72 add-on subscriptions and nearly 300,000 titles available for transactional video on demand (TVOD). Salke said that Prime Video is “committed to a growing slate,” especially when it comes to licensing original anime. “One of the most exciting things we’re doing here in Japan is talking about our plans for ramping up those that content strategy for the next several years.”

Prime Video has already established itself as a market leader in Japan, with Day noting that the country has “one of the largest install bases for Prime members,” making it “one of our largest markets outside the U.S.” The same Japanese content, including anime, is also available worldwide to Prime Video viewers. When asked about maintaining a competitive edge in Japan, Salke confirmed that anime is a priority. “We have a big commitment to an anime slate that we’re pulling together, and the teams are all working on it,” she said. “There’s a lot of exciting stuff in the works that we’re looking forward to sharing, and that’s an ongoing commitment.”

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