Ethereum Gaming Token Heroes of Mavia Surges 430% While Markets Struggle

March 19, 2025

  • Ethereum-based gaming token MAVIA has significantly increased in price, surging 430% over the last week.
  • This comes amongst a general downturn in the market, where many altcoins are struggling to maintain their price during a prolonged downtrend.
  • The price of MAVIA remains 90% down from its launch in February of 2024.
  • MAVIA announced a series of major updates to their gaming project earlier this month.

Heroes of Mavia (MAVIA) is a web3 mobile game based on the Ethereum blockchain. In this strategy-based MMO, players can complete challenges, battle, trade, and compete for in-game resources. 

A screenshot of a video game
AI-generated content may be incorrect.

Some debate exists as to why the MAVIA token has risen so abruptly, with an immediate catalyst which lines up with the timing of the pump being somewhat oblique.

Some data suggests that the token was oversold and due for a corrective move upwards. Short squeezes helped to fuel this price movement from the lows.

Several major updates to MAVIA’s gaming ecosystem were announced within the last month. These announcements included a ‘GameLink’ system to connect multiple gaming ecosystems, the launch of 6 flagship games for MAVIA’s upcoming Digital Asset Exchange Platform, and a re-organisation of the team. 

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A screenshot of a social media post
AI-generated content may be incorrect.
Source: Heroes of Mavia X account.

A number of dedicated teams of various gaming projects have continued to push bullish updates as they work hard during trying conditions. This led to confusion by some as to why MAVIA has pumped as an outlier amongst such projects. 

Speculation is rampant. The combination of being oversold while providing a stream of bullish updates potentially appears to have convinced traders and investors alike that MAVIA is a high-conviction play. Though time will tell how sustained such a move is. 

MAVIA broke out into the blockchain gaming scene in February of 2024 amongst a very hyped launch. However, with interest having faded in both MAVIA and the entire blockchain gaming sector in general since then, the recent updates and price movement have been a welcome change for gamers and investors alike. 

This recent surge in price comes amongst a general lag in the altcoin sector, with web3 gaming having struggled to gain traction in recent years. Some investors ponder whether this could be an early sign of a resurgence of interest in GameFi.

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On-chain the MAVIA token is available on Ethereum main-net, as well as the layer-2 Base, which offers cheaper transaction fees.

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The native token MAVIA is integrated within the Heroes of Mavia ecosystem. Holding the MAVIA token can provide in-game advantages and rewards. This includes access to token holder tournaments, where players can compete to win more MAVIA tokens.

MAVIA holders are also able to join a DAO, allowing them to vote and participate in governance to help shape the future of the MAVIA community. 

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