Apple (AAPL) is one of the biggest companies in the world, with a stock that many investors would love to own if they don’t already. But where is the stock price of this tech giant going?

Citi analyst Atif Malik’s appraisal of Apple’s stock, as reported by Investor’s Business Daily, suggested there are good things on the horizon for Apple with the iPhone software update, iOS 18.4, which provides support for Apple Intelligence in multiple languages.

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However, due to economic disruption happening around the globe, it’s anyone’s guess whether Apple’s stock will fall again with the rest of the market or whether it’s set to push higher.

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“It is true that the Apple Intelligence rollout has been less than perfect and the company has taken a back seat in the AI conversation to date,” said Jason Moser, senior investment analyst at The Motley Fool.

He noted, however, that it’s also important to remember that Apple’s strategy isn’t about being first. “To be sure, CEO Tim Cook has said it many times, it’s not about being first, it’s about being best,” Moser said.

And some think Apple Intelligence could prove beneficial for the stock. Angelo Zino, a senior research analyst with CFRA Research, said Apple Intelligence could enable strong demand for the iPhone 17, as reported by Insider Monkey.

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Moser highlighted that after a strong year of earnings where shares outperformed the S&P 500, Apple has had a tough go of things in 2025 as tariff talks have kept investors in uncertain territory.

“However, it’s worth remembering the strengths of the business thanks to its massive installed hardware base, to the tune of over 2.35 billion active devices,” Moser explained. “In its most recent quarter, the company also hit an all-time revenue record in its Services business with almost $100 billion in revenue from Services alone.”

“Tariffs are a big wild card for Apple right now, there’s no debating that,” Moser said. “But Apple is also making real progress in diversifying its supply chain with heavy investments in India. This move, in conjunction with Indian conglomerate Tata is taking the business in a new direction and it’s estimated that India will contribute more than 20% of global iPhone output in 2025.”