How to Win a Business of Cannabis Award in 2025: What the Judges Are Really Looking For
May 19, 2025
The Business of Cannabis Awards 2025, taking place on Tuesday, 24 June 2025 in London, celebrate the very best across the European cannabis industry. With categories spanning innovation, leadership, production, journalism, and more, these awards are designed to spotlight organisations and individuals shaping the future of cannabis.
Winning one of these awards isn’t just about being good at what you do — it’s about telling the right story, backing it with evidence, and demonstrating industry-wide impact.
Understanding the Categories
- Innovator or Innovation of the Year: Recognising individuals or companies driving meaningful, original innovation — this could be a product, process, technology, or approach.
- International Journalist of the Year: Honouring a journalist with insightful, rigorous, and agenda-setting cannabis reporting.
- Cannabis Clinic of the Year: For clinics demonstrating excellence in patient care, access, outcomes, or innovation in service delivery.
- Cannabis Team of the Year: Celebrating the best-performing and most effective teams across any cannabis discipline.
- Equipment Provider of the Year: Acknowledging companies providing cultivation, extraction, lighting, or packaging equipment that stands out for performance, reliability, or innovation.
- European Company of the Year: The most prestigious company award, recognising outstanding commercial performance, leadership, and industry impact.
- Business Leader of the Year: For individuals who show exceptional leadership, strategic thinking, and influence.
- Producer of the Year: Honouring excellence and innovation in cultivation, with attention to sustainability, quality, and ESG standards.
- Industry Rising Star Award: For emerging leaders making a significant early-career impact and shaping the future of the industry.
What Judges Are Really Looking For
A clear, focused narrative
Judges want clarity and authenticity. Avoid vague claims or jargon. Explain the problem or challenge you addressed, how you approached it, and what the measurable outcome was.
Evidence of real impact
Back claims with proof: data, testimonials, case studies, or press coverage.
Innovation, not just activity
Show how you’re pushing boundaries, setting new standards, or solving old problems in fresh ways.
Industry contribution and leadership
Highlight how your work benefits the wider industry — advancing patient access, improving standards, or strengthening the market overall.
Quality and care in your submission
Answer every section, stay within word limits, ensure error-free writing, and include professional attachments.
Tips for a Winning Entry
- Start early: Give yourself time to gather materials and craft your submission.
- Be selective with evidence: Include only your strongest proof; don’t overload the judges with irrelevant materials.
- Tailor your message to the category: Adapt your submission to the specific criteria.
- Highlight team contributions where relevant: Explain who did what and how the team worked together.
- Show your broader impact: Help judges understand why your success matters beyond your own company.
Key Dates and Process
Entry submission: Complete the online form, a covering letter, and upload any supporting materials.
Judging: Independent experts shortlist up to five nominees per category.
Shortlist announcement: Early June 2025.
Awards ceremony: 24 June 2025 in London.
Final Thought
Winning a Business of Cannabis Award can raise your profile, strengthen your reputation, and connect you with a network of industry leaders. Even if you don’t win, the process helps sharpen your story, reflect on achievements, and set benchmarks for future success.
If you’d like help preparing your submission or advice on selecting a category, feel free to reach out.
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