Meta plans investing $10 billion on Scale AI
June 8, 2025
Facebook’s parent company, Meta Platforms (META), believes its AI tools could soon automate advertising campaign
Written by:
Olumide Adesina
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Sunday, June 8, 2025
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1 min read
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Last updated: Sunday, June 8, 2025
Quick overview
- Meta Platforms plans to invest over $10 billion in the AI startup Scale AI, with terms still being finalized.
- Scale AI, backed by major tech companies like Nvidia and Amazon, is valued at nearly $14 billion and facilitates AI research collaboration.
- Meta aims to automate advertising campaign creation using AI tools, allowing businesses to simply provide a budget and product image.
- Mark Zuckerberg has indicated that advertisers will eventually only need to specify a business objective and budget for Meta’s AI to manage the rest.
Facebook’s parent company, Meta Platforms (META), believes its AI tools could soon automate advertising campaign creation. Although Meta stock saw the news favorably, it’s not good for some large advertising companies
According to the Wall Street Journal, which cited anonymous sources, Meta wants to provide a tool that “enables brands to fully create and target ads using artificial intelligence by the end of next year.”.
Businesses only need to submit a budget and a picture of their product, with Meta’s AI advertising handling the rest. Meta’s chief, Mark Zuckerberg, has previously hinted at this plan.
Zuckerberg, in a conference call last August, stated, “Over the long-term, advertisers will just be able to tell us a business objective and a budget and we’re going to do the rest for them.”.
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