BROOKLYN, MI – NASCAR fans like tradition. The demographic skews older. They generally like things to stay the same.

But there’s been a big change in 2025, as a handful of races aren’t on broadcast TV or cable – but rather streaming. Sunday’s race at Michigan International Speedway is the third race of five on Amazon’s streaming service, Prime Video.

MORE: Where to stream the NASCAR Cup Series FireKeepers Casino 400 at Michigan on Prime Video

“The timing is right,” said retired crew chief and Prime broadcaster Steve Letarte. “Five years ago, streaming was probably scary for most. … It’s a lot more comfortable (now).”

In the MIS infield, many fans will watch the race from atop campers and school buses. But when it gets hot, they often go inside their rig and flip on the race.

Some fans have had issues with streaming this weekend. But not because they couldn’t find Prime Video or didn’t want to pay for it.

The spotty internet is a problem, said Anthony Furchi, of Belleville.

Which makes sense, as tens of thousands of people pack into the rural south-central Michigan track.

Furchi watches every NASCAR race. He already had Prime, so the transition hasn’t been tough for him. Keeping track of who’s broadcasting which race can be tricky, though, he said.

There are a litany of networks involved in 2025: Fox, FS1, Prime Video, TNT, NBC, USA and The CW.

“Just leave it on cable TV – Fox and NBC – and be done with it,” Furchi said. “I need a calendar just for NASCAR.”

NASCAR Hall of Famer Carl Edwards is among the talent on the Prime Video broadcasts.

Other sports paving the way – like the NFL on Prime – make this transition easier for NASCAR, he said. Also, many already have access, if they have Amazon Prime. Plus, there’s a free 30-day trial.

“I’ve talked to people and I’ve been shocked,” Edwards said. “I was on the phone with a farmer that owns some neighboring property to ours. … He says, ‘You’re doing some sort of TV thing!’ And I was thinking, ‘This guy’s 85 years old and I’m going to have to explain this to him.’”

Edwards started to explain how Prime works. But there was no need.

“He’s like, ‘Oh yeah, I got Prime, I’ll be watching,’” Edwards said. “I was like, ‘Oh, OK.’”

Prime Video has drawn positive reviews from fans so far. The service committed to never missing green flag action, showing every lap, showing commercials in a side-by-side view with the race.

Prime also invested in its talent, stealing Letarte and Dale Earnhardt Jr. from NBC, Adam Alexander from Fox and convincing Edwards to start his TV career.

Sunday’s FireKeepers Casino 400 at MIS starts at 2 p.m. on Prime Video.

Prime averaged 2.72 million viewers in its first race, the Coca-Cola 600 two weeks ago. Last year’s rain-shortened event the same weekend drew 3.1 million viewers on Fox.

Last week, the Nashville race drew 2.06 million views, with a median age of 56.8. That’s six years younger than Cup races on linear networks in 2025.

Prime Video says the demographic data proves its “emergence as a preferred destination for future generations of NASCAR fans.”

“You’ve got to skate where the puck is going, not where the puck is,” Letarte said.