The Verge’s guide to Amazon Prime Day 2025

June 21, 2025

Amazon’s exclusive sales event is becoming more and more ambitious. Lucky for you, so have our coverage plans.

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Image: Sophie Donaj for The Verge

Amazon’s mega sale is nearly upon us. This year, Prime Day will kick off on July 8th and run through July 11th, which, for those counting, is twice as long as previous years. Most everything else will likely be the same — well, aside from Amazon’s so-called “Today’s Big Deals” feature — making it a great time to stock up on essentials and save ahead of tentpole shopping events like Black Friday and Cyber Monday.

As usual, we’ll be here to highlight all the discounts, limited-time promos, and Prime-exclusive deals worth picking up. We’ll also be pulling together any early deals we stumble upon in the run-up to the main event, along with a selection of tips so you can stretch your dollar that much further on robot vacuums, OLED TVs, noise-canceling headphones, and a variety of other Verge-approved gadgets.

After all, every little bit counts, right?

Amazon Prime Day stretches to four days of deals this year

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Members will enjoy four days of Prime Day deals.

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Here are the price-matching policies for Best Buy, GameStop, and others

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How to find the best deals during Amazon’s four-day Prime Day sale

Prime Day is nearly here, and if you want the deals to come to you, we’ve put together a few resources to help.

Quentyn Kennemer, Sheena Vasani and 1 moreJun 20CommentsComment Icon Bubble
The best Apple deals you can shop ahead of Amazon Prime Day0

From the latest AirPods to the M4 Mac Mini, we’re already seeing steep discounts on a number of Apple products.

Sheena VasaniJun 20CommentsComment Icon Bubble
Amazon Prime Day stretches to four days of deals this year

Prime members will have longer than usual to score some of the year’s best tech deals.

Cameron FaulknerJun 17CommentsComment Icon Bubble
How to sign up for Amazon Prime

Members will enjoy four days of Prime Day deals.

Barbara KrasnoffJun 17CommentsComment Icon Bubble
Here are the price-matching policies for Best Buy, GameStop, and others

With Amazon Prime Day fast approaching, we’re here to let you know which retailers will go the extra mile on your behalf.

Sheena VasaniJun 19CommentsComment Icon Bubble
How to find the best deals during Amazon’s four-day Prime Day sale

Prime Day is nearly here, and if you want the deals to come to you, we’ve put together a few resources to help.

Quentyn Kennemer, Sheena Vasani and 1 moreJun 20CommentsComment Icon Bubble
The best Apple deals you can shop ahead of Amazon Prime Day0

From the latest AirPods to the M4 Mac Mini, we’re already seeing steep discounts on a number of Apple products.

Sheena VasaniJun 20CommentsComment Icon Bubble

 

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