Berlin’s cannabis scene just went global.

This year’s Mary Jane Berlin 2025 officially became the largest cannabis trade fair in the world, welcoming 65,000 visitors to the capital of Germany for four unforgettable days packed with product innovations, powerful advocacy, and high-profile appearances. Held at Messe Berlin, the event featured over 500 exhibitors, 90 speakers, and drew 5,000 industry professionals, all eager to explore the booming legal cannabis industry.

The festival’s momentum was undeniable, combining international flair with grassroots energy. Mary Jane has cemented itself as more than just a trade show—it’s a full-fledged celebration of cannabis culture, commerce, and community. A clear sign that Germany’s legalization movement is reshaping not just policy but perception.

From Tyson to Terpenes: High-Profile Moments

The 2025 edition wasn’t short on star power. Legendary boxer Mike Tyson was on-site, representing his growing interest and involvement in cannabis. While he wasn’t throwing punches, his presence packed plenty of impact, capturing media attention and boosting excitement across the festival grounds.

One of the most talked-about moments was the presentation of the Mary Jane Award 2025 to German entertainer Stefan Raab, whose music has played a key role in shaping public attitudes around cannabis. Songs like “Gebt das Hanf frei” and “Rambo Zambo” have resonated with generations of listeners, making Raab an unexpected but deserving honoree. The award recognized his cultural contributions to destigmatizing cannabis use and supporting normalization in German-speaking communities.

Festival organizer and co-founder Nhung Nguyen reflected on the progress made: “Mary Jane has become the most important event on the global cannabis calendar, and Berlin is now the ultimate hotspot for the scene.”

A Festival That Marries Celebration and Education

Mary Jane 2025 wasn’t just about spectacle. The event featured a robust conference program with 90 speakersrepresenting medicine, policy, and science. From industry veterans to emerging voices, the conversation around regulation, wellness applications, and sustainability took center stage in curated panels and public talks.

In a unique move, the festival introduced a “Cannabis First” policy, eliminating alcohol sales entirely to emphasize mindful consumption. Awareness teams were stationed throughout the venue to support guests with any questions, enhancing the safety and comfort of all attendees.

The addition of a Ferris wheel offered not only a unique view of the sprawling fairgrounds but symbolized how high the industry—and culture—has risen. It was also a nod to the growing theme of accessibility and inclusion, inviting new audiences into the conversation.

Product Innovation and Industry Buzz

With over 500 booths, product innovation was everywhere. From medical cannabis solutions and advanced cultivation tech to artisanal hash and premium concentrates, the floor showcased the evolution of cannabis on every level.

Medical cannabis saw a particularly notable boom. Brands and producers leaned into formulations that emphasize wellness, transparency, and therapeutic potential, aligning with Germany’s increasingly patient-centered regulatory frameworks. Attendees were able to explore new formulations, devices, and processing techniques, underscoring the European cannabis market’s commitment to research-driven progress.

International impact was evident, as companies from across Europe, North America, and Asia came together under one roof, sharing solutions and forging partnerships. The B2B traffic was robust, marking Mary Jane as not just a cultural epicenter but a launchpad for global cannabis enterprise.

A Call to Action—And a Save the Date

Organizers didn’t shy away from politics. The absence of Markus Söder, State Premier of Bavaria, who declined an invitation to attend, became part of the event’s broader narrative about the importance of political engagement and education.

“Seeing how relaxed and joyful our guests from all over the world celebrated together is the best evidence that legalization was the right decision,” said Nguyen. “We want people to approach cannabis without prejudice, to talk about it, and to form their own opinions.”

With the success of this year’s festival, Mary Jane Berlin 2026 is already set. Save the date: June 11–14, 2026. The momentum isn’t slowing down—it’s growing stronger with every passing year.

More Than a Festival—A Movement

Mary Jane Berlin has grown from a niche event to a global fixture in the cannabis landscape. From the symbolic Ferris wheel rides to thought-provoking panels and live music sets that brought tens of thousands together, the festival captured the energy of an industry that continues to expand its impact across wellness, culture, and commerce.

As the world watches Germany continue to lead the charge in cannabis reform, one thing is certain: Berlin’s Mary Jane isn’t just a party. It’s where the future of weed gets written—and it’s got everyone talking.

For more information about Mary Jane Berlin, visit www.maryjane-berlin.com.