Luxury Car Restorer ECD Launches $500M Bitcoin Treasury Plan with $21K Crypto Buyer Perks
June 23, 2025
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ECD Automotive Design (NASDAQ: ECDA), the leading Land Rover and Jaguar restoration company, has secured a $500 million equity facility to implement a Bitcoin treasury strategy and fund growth initiatives. The company plans to use the facility to acquire Bitcoin as a reserve asset and expand its digital asset presence beyond its existing BitPay partnership. As part of this initiative, ECD is offering a $21,000 upgrade credit to the first 21 customers who purchase vehicles using Bitcoin. The facility allows ECD to issue up to $500M in new common stock shares at its discretion, subject to certain conditions and SEC registration requirements. This strategic move aims to attract the crypto-wealthy customer demographic while diversifying the company’s treasury strategy.
ECD Automotive Design (NASDAQ: ECDA), la principale azienda specializzata nel restauro di Land Rover e Jaguar, ha ottenuto una linea di credito azionaria da 500 milioni di dollari per implementare una strategia di tesoreria in Bitcoin e finanziare iniziative di crescita. L’azienda intende utilizzare questa linea di credito per acquistare Bitcoin come riserva patrimoniale ed espandere la propria presenza nel settore degli asset digitali oltre la partnership esistente con BitPay. Nell’ambito di questa iniziativa, ECD offre un credito di aggiornamento di 21.000 dollari ai primi 21 clienti che acquistano veicoli utilizzando Bitcoin. La linea di credito consente a ECD di emettere fino a 500 milioni di dollari in nuove azioni ordinarie a sua discrezione, soggetta a determinate condizioni e ai requisiti di registrazione della SEC. Questa mossa strategica mira ad attrarre la clientela con ricchezza in criptovalute, diversificando al contempo la strategia di tesoreria dell’azienda.
ECD Automotive Design (NASDAQ: ECDA), la principal empresa de restauración de Land Rover y Jaguar, ha asegurado una línea de financiamiento de capital de 500 millones de dólares para implementar una estrategia de tesorería en Bitcoin y financiar iniciativas de crecimiento. La compañía planea usar esta línea para adquirir Bitcoin como un activo de reserva y ampliar su presencia en activos digitales más allá de su asociación actual con BitPay. Como parte de esta iniciativa, ECD ofrece un crédito de actualización de 21,000 dólares a los primeros 21 clientes que compren vehículos usando Bitcoin. La línea permite a ECD emitir hasta 500 millones de dólares en nuevas acciones ordinarias a su discreción, sujeto a ciertas condiciones y requisitos de registro de la SEC. Este movimiento estratégico busca atraer al segmento de clientes con riqueza en criptomonedas mientras diversifica la estrategia de tesorería de la empresa.
ECD Automotive Design(NASDAQ: ECDA)는 랜드로버 및 재규어 복원 분야의 선도 기업으로, 비트코인 재무 전략을 실행하고 성장 이니셔티브를 지원하기 위해 5억 달러 규모의 주식 자금 조달 시설을 확보했습니다. 회사는 이 자금을 비트코인을 준비 자산으로 취득하고 기존 BitPay 파트너십을 넘어 디지털 자산 영역을 확장하는 데 사용할 계획입니다. 이 이니셔티브의 일환으로, ECD는 비트코인으로 차량을 구매하는 최초 21명의 고객에게 21,000달러 상당의 업그레이드 크레딧을 제공합니다. 이 시설은 ECD가 특정 조건과 SEC 등록 요건에 따라 최대 5억 달러 규모의 신규 보통주를 자유롭게 발행할 수 있도록 허용합니다. 이 전략적 조치는 암호화폐 부유층 고객을 유치하고 회사의 재무 전략을 다각화하는 것을 목표로 합니다.
ECD Automotive Design (NASDAQ : ECDA), la principale entreprise spécialisée dans la restauration de Land Rover et Jaguar, a obtenu une facilité de financement en actions de 500 millions de dollars pour mettre en œuvre une stratégie de trésorerie en Bitcoin et financer des initiatives de croissance. La société prévoit d’utiliser cette facilité pour acquérir des Bitcoins en tant qu’actif de réserve et étendre sa présence dans les actifs numériques au-delà de son partenariat actuel avec BitPay. Dans le cadre de cette initiative, ECD offre un crédit de mise à niveau de 21 000 dollars aux 21 premiers clients qui achèteront des véhicules en utilisant des Bitcoins. Cette facilité permet à ECD d’émettre jusqu’à 500 millions de dollars en nouvelles actions ordinaires à sa discrétion, sous réserve de certaines conditions et des exigences d’enregistrement auprès de la SEC. Cette démarche stratégique vise à attirer une clientèle fortunée en cryptomonnaies tout en diversifiant la stratégie de trésorerie de l’entreprise.
ECD Automotive Design (NASDAQ: ECDA), das führende Unternehmen für die Restaurierung von Land Rover und Jaguar, hat eine Eigenkapitalfinanzierung in Höhe von 500 Millionen US-Dollar gesichert, um eine Bitcoin-Treasury-Strategie umzusetzen und Wachstumsinitiativen zu finanzieren. Das Unternehmen plant, die Finanzierung zu nutzen, um Bitcoin als Reservevermögenswert zu erwerben und seine Präsenz im Bereich digitaler Assets über die bestehende Partnerschaft mit BitPay hinaus auszubauen. Im Rahmen dieser Initiative bietet ECD den ersten 21 Kunden, die Fahrzeuge mit Bitcoin kaufen, einen Upgrade-Guthaben von 21.000 US-Dollar an. Die Finanzierung ermöglicht es ECD, bis zu 500 Millionen US-Dollar an neuen Stammaktien nach eigenem Ermessen auszugeben, vorbehaltlich bestimmter Bedingungen und SEC-Registrierungsanforderungen. Dieser strategische Schritt zielt darauf ab, die wohlhabende Krypto-Kundschaft anzusprechen und gleichzeitig die Treasury-Strategie des Unternehmens zu diversifizieren.
Positive
- Secured substantial $500M equity facility providing significant financial flexibility
- Strategic initiative to attract wealthy crypto investors as potential customers
- $21,000 upgrade credit promotion for Bitcoin purchases could drive sales
- Existing BitPay integration shows commitment to crypto adoption
- No obligation to use the facility – company maintains control over timing and amount
Negative
- Potential dilution of existing shareholders if equity facility is utilized
- Exposure to Bitcoin’s price volatility could impact treasury value
- Additional regulatory scrutiny due to crypto involvement
- SEC registration requirements could delay facility utilization
Insights
ECD’s $500M Bitcoin treasury plan represents a high-risk pivot that could significantly impact financial stability and investor sentiment.
ECD Automotive Design’s announcement of a $500 million equity facility for Bitcoin acquisition marks a radical shift in treasury management for a luxury automotive restoration company. This facility essentially creates a mechanism for ECD to potentially dilute existing shareholders to purchase Bitcoin, a highly volatile asset that introduces significant financial risk to the company’s balance sheet.
The strategic rationale appears twofold: using Bitcoin as a reserve asset and targeting crypto-wealthy customers. However, this represents a fundamental deviation from ECD’s core business of vehicle restoration. The company is effectively transforming part of its investment thesis from automotive expertise to cryptocurrency speculation, without demonstrating expertise in digital asset management.
Critically, the facility structure gives management substantial discretion over issuance timing and amounts, creating uncertainty around potential dilution. The $21,000 credit for Bitcoin-paying customers seems designed primarily to generate crypto-community attention rather than meaningful business growth.
Investors should recognize this move parallels similar strategies by companies like MicroStrategy, which have produced mixed results and significantly increased volatility. This initiative fundamentally alters ECD’s risk profile from a traditional manufacturing business to one partially exposed to cryptocurrency market fluctuations, potentially attracting different investor types while alienating others seeking pure automotive industry exposure.
- $500M facility earmarked for the strategic accumulation of Bitcoin to serve as the Company’s primary reserve asset and for the funding of growth and general corporate purposes.
- The Company will grow its digital asset footprint beyond the recent BitPay relationship to unlock the crypto-native customer demographic.
- First 21 customers to purchase a vehicle with Bitcoin to receive $21,000 upgrade credit.
KISSIMMEE, Fla. , June 23, 2025 (GLOBE NEWSWIRE) — ECD Automotive Design, Inc. (NASDAQ: ECDA), the world’s largest Land Rover and Jaguar restoration company known for its custom luxury builds, including bespoke Defenders, Range Rovers, Jaguar E-Types, Ford Mustangs and Toyota FJs is thrilled to announce the signing of a $500M equity facility with ECDA Bitcoin Treasury LLC (the “Facility”). The proceeds of this strategic financing will enable ECD to pursue an innovative Bitcoin treasury strategy, positioning the company towards a next-generation store of value asset, and/or to fund growth and general corporate purposes.
These initiatives align with ECD’s plan to engage the Bitcoin and broader digital asset communities, which have seen substantial wealth creation over the past decade and represent a priority customer demographic. The company plans to explore ways to help these customers diversify from digital assets into premium real-world assets (RWA) such as classic automobiles. Over the next twelve months, ECD is offering the first twenty-one new build customers that purchase a vehicle using Bitcoin, a $21,000 credit in vehicle upgrades of their choice.
“We are excited to secure this significant financing option, which strengthens our financial foundation and enables us to diversify our treasury strategy with Bitcoin,” said Ben Piggott, CFO of ECD Automotive Design. “Having already put the framework in place to accept crypto as a form of payment for our vehicles through our relationship with BitPay, this new initiative reflects our continued confidence in the long-term potential of digital assets and our commitment to creating value for our shareholders and customers while maintaining our focus on crafting exceptional, one-of-one vehicles.”
Pursuant to the Facility, the Company, in its sole discretion, has the right, but not the obligation, to issue and sell up to $500 million in newly issued shares of the Company’s common stock (the “Common Stock”), subject to certain conditions. The Company is not required to use the Facility and controls the timing and amount of any drawdown on the Facility, subject to certain restrictions under the Facility. The Company expects to use the net proceeds from the Facility, if any, to acquire Bitcoin for the Company’s corporate treasury and/or to fund growth and for general corporate purposes.
The offers and sales of the Common Stock issuable under the Facility will be made in a private placement in reliance on an exemption from the registration requirements of the Securities Act of 1933, as amended (the “Securities Act”), pursuant to Section 4(a)(2) of the Securities Act and/or Regulation D promulgated thereunder, and applicable state securities laws. The Company plans to file with the SEC a registration statement relating to the resale of the Common Stock, issuable under the Facility. The Company cannot draw on the Facility, and the Common Stock may not be sold nor may offers to buy be accepted, prior to the time that the registration statement covering the resale of the Common Stock is declared effective by the SEC. This press release is for information purposes only and does not constitute an offer to sell, or the solicitation of an offer to buy, any securities.
About ECD Auto Design
ECD, a public company trading under ECDA on the Nasdaq, is a creator of restored luxury vehicles that combines classic English beauty with modern performance. Currently, ECD restores Land Rover Defenders, Land Rover Series IIA, the Range Rover Classic, the Jaguar E-Type and we have recently added Ford Mustang and Toyota FJ. Historically, each vehicle produced by ECD was fully bespoke, a one-off that is designed by the client through an immersive luxury design experience and hand-built from the ground up in 2,200 hours by master-certified Automotive Service Excellence (“ASE”) craftsmen. The Company was founded in 2013 by three British “gear heads” whose passion for classic vehicles is the driving force behind exceptionally high standards for quality, custom luxury vehicles. ECD’s global headquarters, known as the “Rover Dome,” is a 100,000-square-foot facility located in Kissimmee, Florida that is home to 67 talented craftsmen and technicians, who hold a combined 66 ASE and three master level certifications. ECD has an affiliated logistics center in the U.K. where its seven employees work to source and transport 25-year-old work vehicles back to the U.S. for restoration. For more information, visit www.ecdautodesign.com.
Cautionary Note Regarding Forward-Looking Statements
This press release includes express or implied statements that are not historical facts and are considered forward-looking within the meaning of Section 27A of the Securities Act and Section 21E of the Securities Exchange Act. Forward-looking statements involve substantial risks and uncertainties. Forward-looking statements generally relate to future events or our future financial or operating performance and may contain projections of our future results of operations or of our financial information or state other forward-looking information. In some cases, you can identify forward-looking statements by the following words: “may,” “will,” “could,” “would,” “should,” “expect,” “intend,” “plan,” “anticipate,” “believe,” “estimate,” “predict,” “project,” “potential,” “continue,” “ongoing,” “attempting,” or the negative of these terms or other comparable terminology, although not all forward-looking statements contain these words. The forward-looking statements in this press release are only predictions. We have based these forward-looking statements largely on our current expectations and projections about future events and financial trends that we believe may affect our business, financial condition and results of operations. Forward-looking statements involve known and unknown risks, uncertainties and other important factors that may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. You should carefully consider the risks and uncertainties that affect our business, including those described in our filings with the Securities and Exchange Commission (“SEC”), including under the caption “Risk Factors” in our Annual Report on Form 10-K filed for the year ended December 31, 2024 with the SEC, which can be obtained on the SEC website at www.sec.gov. These forward-looking statements speak only as of the date of this communication. Except as required by applicable law, we do not plan to publicly update or revise any forward-looking statements, whether as a result of any new information, future events or otherwise. You are advised, however, to consult any further disclosures we make on related subjects in our public announcements and filings with the SEC.
Investor Relations
investorrelations@ecdautodesign.com
FAQ
What is the size of ECD Automotive Design’s new equity facility?
ECD Automotive Design has secured a $500 million equity facility with ECDA Bitcoin Treasury LLC.
How will ECDA use the $500M equity facility?
The facility will be used to acquire Bitcoin as a reserve asset and/or fund growth and general corporate purposes.
What promotion is ECDA offering for Bitcoin purchases?
ECDA is offering a $21,000 upgrade credit to the first 21 customers who purchase vehicles using Bitcoin.
Can ECDA immediately access the $500M equity facility?
No, ECDA cannot draw on the facility until the SEC declares effective a registration statement covering the resale of the Common Stock.
What types of vehicles does ECD Automotive Design restore?
ECD restores Land Rovers, Jaguars, including Defenders, Range Rovers, Jaguar E-Types, Ford Mustangs, and Toyota FJs.
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