Bitcoin (BTC) Treasury News: Aurora Mobile (JG) Plans Crypto Investment Strategy

June 25, 2025

Share this article

By Jamie Crawley|Edited by Sheldon Reback

Jun 25, 2025, 9:50 a.m.

Aurora Mobile, a Nasdaq-listed marketing technology provider, is the latest publicly-traded company to plan a treasury strategy focused on crypto assets.
The company’s board approved an initiative to convert up to 20% its cash and cash equivalents into bitcoin and other digital assets.
Aurora shares jumped in pre-market trading following the announcement.

Aurora Mobile (JG), a Nasdaq-listed marketing technology provider, is the latest publicly traded company to plan a treasury strategy that includes cryptocurrency investments.

The Shenzhen, China-based company’s board approved an initiative to convert up to 20% its cash and cash equivalents into BTC and other digital assets. The investments may include bitcoin

, ether

, Solana’s sol

and sui

among other tokens, it said Wednesday.

Story continues

Don’t miss another story.Subscribe to the Crypto Daybook Americas Newsletter today.See all newslettersBy signing up, you will receive emails about CoinDesk products and you agree to ourterms of useandprivacy policy.

Aurora aims to “preserve and enhance asset value while supporting its strategy to expand market coverage,” it said in a statement.

In its latest quarterly earnings report, Aurora reported cash, cash equivalents and restricted cash totaling 113.6 million yuan ($15.8 million), suggesting it could invest some $3 million in bitcoin and other crypto.

The strategy emulates that of multiple other companies that have revealed plans to acquire bitcoin in recent weeks.

The company’s shares jumped in pre-market trading following the announcement, trading nearly 10% higher at $12.10.

Jamie has been part of CoinDesk’s news team since February 2021, focusing on breaking news, Bitcoin tech and protocols and crypto VC. He holds BTC, ETH and DOGE.