This Color Wow Must-Have Loved by Paige DeSorbo and Kyle Richards Is on Sale for Early Pri

July 1, 2025

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Color Wow Dream Coat, the viral hair care favorite of celebs and beauty lovers, is on sale now during Amazon’s early Prime Day deals!

Sure, a discount on a must-have hair product is great, but a celeb stamp of approval is even better.

Real Housewibes of Beverly Hills star Kyle Richards told E!, “This product keeps hair smooth and controls the fly-aways. It makes it shiny.”

Bachelorette alum Tayshia Adams loves this product, too. “I use this spray all year, but it really comes through in the clutch in the summer because it’s heat activated. In my experience, the Color Wow Dream Coat waterproofs hair, gives shine, blocks humidity, and decreases frizz,” she told E!.

It seems like everyone with shiny, gorgeous locks loves this product. Vanderpump Rules’Lala Kent and Summer House’s Paige DeSorbo are also fans of the cult-favorite spray.

Good news! You don’t have to wait until Prime Day officially starts on July 8 to save on the cult-classic product. You can get it right here, right now.

Keep scrolling to shop the Color Wow Dream Coat for less ahead of Prime Day.

Color Wow Extra Strength Dream Coat

Keep your hair sleek and frizz-free with this celeb-loved hair spray.

With its extra-strength formula, your hair will be smooth, shiny, and red carpet–ready.

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Kyle Richards’ Go-To Mascara is Under $10, Plus More of Her Faves on Sale for Early Prime Day

Shop More Celeb-Loved Color Wow Products

Many of these must-have hair products are on sale ahead of Amazon Prime Day 2025!

COLOR WOW STYLE ON STEROIDS Texturizing Spray

“I never knew I needed this until a hairstylist did my hair. If you have just curled your hair or you’re doing some sort of volume in your hair, this is the best,” said DeSorbo.

COLOR WOW Curl Wow Hooked 100% Clean Shampoo with Root-Locking Technology

Cleanse and hydrate your curls with this gentle shampoo that fights frizz, leaving your hair soft, defined, and full of bounce.

Now, you can enjoy it for a discounted price during Amazon’s early Prime Day sale!

COLOR WOW Root Cover Up

“The number one product. When you’re doing a slicked back bun and you wish your hair looked thicker, you have to get this. It is so good,” said DeSorbo.

She continued, “It comes with a little mirror. I get the dark brown. I don’t think there’s a hairstylist in New York City that doesn’t have one of these. It’s literally the best.”

Choose from eight shades.

COLOR WOW Color Security Conditioner for Fine to Normal Hair

Lock in moisture and keep your color looking fresh with this lightweight conditioner that leaves hair silky smooth without weighing it down.

It also makes detangling easy and provides heat protection.

Stay ahead of the Amazon Prime Day sale by checking curated early Prime Day picks from E! Insider Shop. New offers go live regularly, and early deals often roll out before the main event. 

We’ve made it easy to shop all the best deals right away. See all the early Prime discounts you can snag right now:

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As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.