Key PointsiPhone 17 demand may be up 20% to 30% over iPhone 16 demand from last year.Consumers seem to be more interested in buying cheaper trims of the iPhone 17.
Earnings forecasts could still be conservative for Apple.10 stocks we like better than Apple ›

Shares of Apple (NASDAQ: AAPL) jumped this morning after a couple bits of scuttlebutt leaked regarding the popularity of the new iPhone 17… alongside a positive note from investment bank Wedbush.

As of noon ET, Apple stock is up 4.3%.

Where to invest $1,000 right now? Our analyst team just revealed what they believe are the 10 best stocks to buy right now. Learn More »

Image source: Getty Images.

iPhone 17 demand

Tech site The Information broke the first news just ahead of the weekend, reporting that Apple has been telling its suppliers to increase production of parts specific to the $799 iPhone 17 rather than the $1,099 iPhone 17 Pro by 30%. As The Fly reports, this suggests stronger demand for the cheaper phone than the more expensive — in line with corollary reports that consumers are feeling stretched and are starting to pinch pennies.

That’s the bad news.

The good news, as Bank of America just observed, is that shipping lead times for iPhone 17 orders have expanded to 18 days — nearly twice the 10-day lead times observed for the iPhone 16 last year. And this suggests strong demand, albeit perhaps for cheaper iPhones.

Is Apple stock a buy?

Last but not least, we learned today that Wedbush is raising its price target on Apple stock to $310 a share, implying more than 21% upside in Apple stock. Wedbush says it’s “positively surprised” to see iPhone 17 demand tracking 10% to 15% ahead of demand for the iPhone 16 last year. iPhone production is up at least 20% this year, says the banker, arguing investors are “clearly underestimating this iPhone cycle.”

Even assuming margins are lower on cheaper iPhones, 20% to 30% demand growth would imply Apple’s earnings can grow faster than the 12% long-term growth rate most analysts forecast for Apple. Maybe not fast enough to justify Apple’s 37x earnings P/E ratio — but apparently enough to boost the stock a bit anyway.

Should you invest $1,000 in Apple right now?

Before you buy stock in Apple, consider this:

The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Apple wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.

Consider when Netflix made this list on December 17, 2004… if you invested $1,000 at the time of our recommendation, you’d have $661,694!* Or when Nvidia made this list on April 15, 2005… if you invested $1,000 at the time of our recommendation, you’d have $1,082,963!*

Now, it’s worth noting Stock Advisor’s total average return is 1,067% — a market-crushing outperformance compared to 190% for the S&P 500. Don’t miss out on the latest top 10 list, available when you join Stock Advisor.

See the 10 stocks »

*Stock Advisor returns as of September 22, 2025

Bank of America is an advertising partner of Motley Fool Money. Rich Smith has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Apple. The Motley Fool has a disclosure policy.

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.