While Amazon Prime Video France will keep up with this popular comedy franchises such as  “LOL: Last One Laughing,” the streamer looks to move beyond its historical male-skewing base to lure more women and younger demos with new romances, as well as high-profile adaptations of books by authors like Virginie Despentes and Joël Dicker.

Speaking to Variety ahead of the lineup presentation at a swank Paris event on Thursday, Thomas Dubois, the head of France and Japan at Amazon MGM Studios, unpacked the streamer’s plans to try new things, as well as balance out comedy, new romance and prestige drama.

“It’s really about continuing to nurture the talented comedy family that we’ve built and allow them to keep pushing boundaries,” Dubois said, “and also about breaking into new territories and promoting new faces, whether in front of or behind the camera.”

Prime Video will be “doubling down” on series, building on success of “Culte,” its hit show inspired by the real-life events behind the French adaptation of “Big Brother.”

The platform is launching “Glam Squad,” a six-episode series from an original idea by Rebecca Zlotowski, the filmmaker whose latest movie “Vie Privée” starring Jodie Foster world premiered at Cannes. Zlotowski co-wrote the series, and co-directed it with Agathe Riedinger whose feature debut “Wild Diamond” competed at Cannes last year. “Glam Squad” features a cast of “new faces handpicked by Zlotowski,” Dubois said, referring to Antonia Buresi, Lucie Goudeau, Natacha Krief and Arcadi Radef.

Zlotowski previously made “Les Sauvages,” a Canal+ series which was a critical success and showcased emerging talent that went on to break through, notably Dali Benssalah, Sofiane Zermani and Souheila Yacoub. “Glam Squad” follows the exhilarating adventures of four young beauty experts with strong personalities who work closely with stars, from the Paris Fashion Week to the the Cannes Film Festival.

Prime Video is also developing a pair of original projects based on the works of acclaimed authors: Joel Dicker‘s bestseller “Un animal sauvage,” and Virginie Despentes’ “Les jolies choses.” The latter will be adapted into a series created and co-written by Clara Levy, whose previous credits include “Culte.” Benjamin Elalouf’s Moonshaker (“The Goldman Case”) is producing with Babylone Hills.

In order to attract female viewers, Prime Video France will be tapping into the trend of new romances, following previous international hits such as the “Culpa Mia” trilogy and German series “Maxton Hall.” As previously announced, the streamer is adapting “Campus Drivers,” based on C.S. Quill’s five-book series, which will start shooting next month with a cast led by Carmen Kassovitz (“The Walking Dead: Daryl Dixon”) and Baptiste Masseline (“Nudes,” “Mixte”). Produced by a label of Empreinte Digitale, “Campus Drivers” will be directed Tom Goris and Vianney Lebasque.Dubois said “Campus Drivers” will aim at leveraging the massive fan communities around these novels.

Another new romance project in the pipeline is “Toi + moi – seuls contre tous,” a film adaptation of Emma Green’s “Toi + Moi” which started filming in August with up-and-coming actors, Vittoria de Savoia and Lucas Barski. It’s produced by a label of Alain Attal’s Tresor Films (“Beating Hearts”), and is directed by a first-time female director, Manon Gaurin, “aligning with Prime Video’s goal of turning the spotlight on women behind the camera, as well as young talent,” said Dubois.

Another trend that Prime Video is diving into is the survival movie genre. The banner has commissioned a new film titled “Tempête,” directed by Edouard Salier (“Les Sentinelles”) and set against the backdrop of the huge storm that struck France in December 1999 and killed dozens of people. The story revolves around Chloé, a visually impared teenager who rebels against her over-protective mother and runs away to attend a party hosted by high school heartthrobe, Erwan. But the party turns into a disaster as the storm leaves Ewran and Chloé stranded in the dark. The movie is produced by Screenline, the Banijay company run by Alexia de Laroche-Joubert, and the outfit Vodka & Caramel. The role of Erwan is played by Bach Buquen, an influencer with over 10 million followers on TikTok. “He’s a huge star on social media,” said Dubois. “He’s made a name for himself in less than two years, both in France and abroad, all the brands are fighting over him and we’ve identified as having great potential.”

Bach Buquen

The executive pointed out Prime Video has been working with influencers on several formats before, notably the film “McWalter” which starred Mister V who has 6.4 million subscribers on his YouTube channel.

“We like to connect different worlds together, working with experienced producers who are experts in their field, and bringing in fresh faces and influencers who have their communities on social media,” Dubois said.

Another movie on the streamer’s roster is “Les Batards,” Mourad Winter’s crime comedy film set in 1990’s Paris, revolving around a young man who finds out he has siblings after his father, a ringleader, gets shot, and takes over the family business with them. The film is directed by Mourad Winter and produced by a label of Iconoclast. Florence Foresti stars as a pimp, alongside a cast that also includes Kad Merad, Hakim Jemili, Laura Felpin and Benjamin Tranié.

Prime Video will also continue to be a top destination for comedies, following its blockbuster comedy format “LOL: Last One Laughing” which has been adapted in over 20 territories, as well as “Comedy Class” and “Liar’s Club.” The streamer unveiled the cast of its spinoff “LOL in Reel Life” which will feature six celebrity contestants, including singer Clara Lucani and actor Franck Dubosc, who will be at the airport Charles de Gaulle near Paris where they’ll interact with anonymous people who don’t know about the game and will be filled by hidden cameras.

Also in the unscripted comedy space, Prime Video showed the first images of “Tout simplement fan,” a six-part series reuniting the dup Eric Judor and Ramzy Bedia. The original format pranks fans by inviting them on the set of what they believe is a “Zorro” series by Judor and Bedia in Spain for a week. The hybrid show, which weaves in some fiction, lured a strong cast including Laurent Lafitte, Niels Schneider, Jean-Pascal Zadi and Melha Bedia. Dubois said the level of cast matched Prime Video’s ambition to deliver premium unscripted that stands out from what linear TV is doing.

Speaking of talent with a huge following among young audiences, Prime Video has ordered “Paul,” a new series directed by and starring Paul Mirabel as himself. The fictional story sees Paul Mirabel struggling with a lack of inspiration six weeks before getting on stage for his next one-man-show. “To rediscover it, he decides to embark on some rather unusual experiences which take him down a path he never expected. It’s hilarious, but also moving,” said Dubois. Produced by an Iconoclast label, “Paul” was co-written by Mourad Winter, Paul Mirabel, Yoann Gromb and Nathanael Munnich.

On the acquisition front, Prime Video unveiled the pick up of “Tale of Two Cities,” a new four-part adaptation of Charles Dickens’ literary classic, starring Kit Harington, François Civil and Mirren Mack.