Proper Cannabis partners with Alien Genetics to launch historic Pheno Hunt

Proper Cannabis today announced a groundbreaking collaboration with Alien Genetics, the legendary breeder behind iconic strains such as Fruity Pebbles, Starfighter, and Alien Rock Candy. The partnership will kick off with 1056 plant pheno hunt across 15 different strains, an ambitious project designed to identify and launch the next generation of world-class genetics.

A pheno hunt (or “phenotype hunt”) is the process of growing out multiple seeds from the same genetic cross and carefully evaluating the resulting plants to find the most exceptional expressions. Each seed carries unique traits. Phenos are rated across multiple factors: aroma, resin content, potency, yield, appearance, and morphology. Only the best, most unique phenotypes will be chosen to move forward into full-scale cultivation.

Through this first-of-its-kind pheno hunt, Proper will invite consumers, budtender, and the MO cannabis community to participate in the selection process. Limited-edition “Pheno Flights” — curated boxes featuring 2, 3, or 4 phenos from the same strain — will allow cannabis enthusiasts to explore and rate rare, unreleased cultivars. Feedback will directly influence which phenos Proper brings to market in 2026.

“Partnering with Alien Genetics — a name synonymous with legendary cannabis strains — gives us the opportunity to bring something truly extraordinary to Missouri” says Matt LaBrier, Co-Founder and COO of Proper Brands. “This project unlocks a whole new world of genetic potential. And it gives consumers not just a front row seat, but the ability to steer the ship. As lovers of the plant, this is what it’s all about.”

   

“For me, breeding has always been about pushing boundaries. Doing large hunts like this one ensures we don’t miss anything in the gene pool. It allows us to find those rare, one-of-a-kind expressions that people will remember forever. Partnering with Proper Cannabis means bringing our genetics into a new chapter, with a team that respects the plant, the craft, and the culture.” said Andy, Founder of Alien Genetics.

The Proper x Alien Genetics pheno hunt marks the beginning of an exciting collaboration between two leaders in cannabis innovation, merging Proper’s cultivation excellence with Alien Genetics’ storied legacy.

About Proper Cannabis
Proper Cannabis is a vertically integrated Missouri cannabis company dedicated to
cultivating, producing, and distributing premium cannabis products. With a focus on
quality, community, and innovation, Proper is committed to setting the standard for the
cannabis experience in Missouri and beyond.

About Alien Genetics
Alien Genetics is a world-renowned cannabis breeder known for creating some of the
industry’s most beloved strains, including Fruity Pebbles, Starfighter, and Alien Rock
Candy. With a legacy of pioneering genetics, Alien continues to push the boundaries of
what’s possible in cannabis breeding.