Agency Brief—S4 Capital sees slowdown as clients shift spend toward AI - Stock Watch Index

Agency Brief—S4 Capital sees slowdown as clients shift spend toward AI

November 7, 2025

By

Ewan Larkin

Inside Bayer’s ad tech and data strategy to find new customers and prepare for agentic AI

Bayer is working with custom algorithm firm Chalice AI and data partner Snowflake to create audiences for targeting ads.

GS

By

Garett Sloane

Inside Bayer’s ad tech and data strategy to find new customers and prepare for agentic AI

AI ad of the week: Progressive sidelines iconic mascot Flo for AI-generated animals

AH

By

Asa Hiken

AI ad of the week: Progressive sidelines iconic mascot Flo for AI-generated animals

Agency Brief—S4 Capital sees slowdown as clients shift spend toward AI

By

Ewan Larkin

Agency Brief—S4 Capital sees slowdown as clients shift spend toward AI

Marketing winners and losers of the week

AP

By

Adrianne Pasquarelli

ES

By

E.J. Schultz

Marketing winners and losers of the week

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