Shop TODAY Gifts We Love Available on Amazon — Ugg, Casio, Lego and More Starting at $10
November 10, 2025
Shop TODAY’s Annual Gifting Awards — Gifts We Love — is here! And we couldn’t be more obsessed with our picks this year. From a scalp essentials kit that we love for a total reset, or a brand-name watch that resolves the dilemma of what to gift your dad, boyfriend or husband, these gifts help check off everyone on your list.
Better yet, the finds below are available on Amazon, perfect for if you’re reading this with days or even hours to spare until your next holiday party.
And, our favorite gifts start at just $6, keeping both you and your budget happy this holiday season.
Shop TODAY Gifts We Love available on Amazon
Have a bookworm on your list? They’re sure to love this custom bookmark. (It looks handmade, but we won’t tell!) This bookmark easily saves their place by sliding over the page behind the one they’re on.
When squished slowly, this “ice” cube moves slowly and stretches easily. Yet when squished fast, the fidget toy grows firm. This sensory toy is perfect for those who need something to fiddle with while focusing on homework, long car rides and more.
If you have a low tolerance for spice yet still crave foods packed with flavor, this mild chili crunch was designed with you (or the foodie in your life) in mind.
It’s the brainchild of chef David Chang, who created a chili crunch filled with all the sweet and savory flavor profiles you look for — minus the heat.
The slime craze has yet to calm down! This kit provides them with everything they need for their next snow day craft for hours of hands-on play. It includes two bottles of the brand’s fluffy slime activator, as well as a bottle of pink translucent and blue glitter glue.
This cookbook is a culmination of the TODAY Show anchors’ favorite recipes along with dishes from well-known chefs we’ve featured on the show time and time again.
No matter if you’re cooking for a tailgate, a work potluck or wanting to create easy weeknight meals for your busy family, this cookbook truly has a mixture of it all.
This fidget toy doubles as a pen! So they can rearrange it while they’re poring over a worksheet and then be ready to go once an answer arrives to them. Or, it can be used while brainstorming big ideas in a team meeting and transformed into a classic pen shape.
If your tween or teen has been swapping out their typical coffee drink to hop on the matcha trend, consider gifting them with this affordable at-home kit (and save them a few dollars here and there).
This finishing salt is equal parts aesthetic (look at that terracotta can!) as it is delicious — with reviewers saying it’s the perfect final touch on fries, margarita glasses, chocolate chip cookies and more.
We’re a team of active individuals at Shop TODAY — we love pilates, running and cycling. But we also take R&R very seriously, too. That’s why when we discovered this acupressure mat, we knew we had to share it with our audience as well.
It comes complete with nearly 9,000 acupressure points that work to ease headaches, muscle aches and back pain in as little as 10 minutes.
“I think that every adult should own an analog watch,” says commerce photo editor, Vivian Le, who also owns a Casio watch. “Timepieces (even affordable ones) are great symbols to mark important life events! Casio as a brand is well respected in the watch community because they are nearly indestructible, affordable, and they are known for their accuracy.”
This unisex watch can be gifted to a recent college or high school graduate, ready to take on their next adventure or someone who’s looking to step up their accessory game.
If they’re a fan of brain-teasing puzzles, consider gifting them with a new one each day for the next year! This daily calendar features a New York Times crossword, crafted and edited by the games team themselves.
From empty nesters looking to organize and redo formerly occupied bedrooms to newlyweds or college students moving into a new space, a label maker will come in more handy than you think.
This one comes with different templates and designs to make creating gift labels around the holidays even easier.
Outdoor sporting events are no match for this rechargeable hand warmer that includes a wristband for wearing it like a bracelet or tucking it into a coat sleeve.
It promises to keep hands warm for up to four hours on a single charge, reaching nearly 108 degrees Fahrenheit in two minutes.
Ugg is a well-known and loved brand with millennials and Gen Zers alike. This gift doubles as a worthy stocking stuffer, so they can remain cozy all season long.
If you’re a firm believer of waiting until Thanksgiving is over to start decorating for Christmas but your partner isn’t, these taper candles serve as the perfect happy medium in terms of decor.
They’re available in 11 different colors, whether you prefer ones that look like legitimate trees, or pink and red to justify leaving them up through Valentine’s Day.
We’ve been fans of Laneige since 2023 when one of our writers praised its ability for keeping her lips well-moisturized during drying winter months. This gift set matches the description initially given by our team: “affordable and effective.”
It includes four of the brands bestselling flavors, including berry, sweet candy, mango and peach iced tea.
This product is a two-time Shop TODAY Awards winner, also earning the title of our favorite lip stain during Shop TODAY’s 2025 Beauty Awards.
“I was a bit scared when applying it because it’s such an electric blue but when you wipe it away a pretty rosy color is let behind,” says associate editor Shannon Garlin. “It lasts pretty long, too. I even ate a snack after applying it and it stayed!”
This multitasking phone stand also has a speaker, allowing you to make calls, watch cooking tutorials and stream movies and music while remaining hands-free.
“Compared to other electrolyte brands I’ve tried, I always come to Liquid I.V. since it’s not extremely salty and has a great non-synthetic flavor,” says production coordinator Camryn Privette.
Electrolyte packets are our go-to for recovery of all means: from a gnarly night out, post-workout or when wanting to simply remain hydrated.
Sure, passport stamps are cool, but what about a scratch-off map? This interactive map can double as decor, and different members of the family can scratch away countries, cities and states as you visit them.
It’s officially soup season! And why waste precious time and energy (and more importantly, elbow grease) on opening cans manually, when this electric can opener can do it for you? It can open up to 60 cans on a single charge, per the brand, but a member of the Proctor Silex team we spoke to said they haven’t needed to charge theirs once — and she’s had it for over a year.
Our kid experts flipped at the fun they had while watching this toy ‘hatch.’ Plus, the adults nearby were equally as impressed — making this one of the most talked about toys of the season.
Once hatched, the dinosaur toy reacts with over 100 sounds and its eyes light up green, red or yellow depending on its mood.
Let’s be honest: how many times have you (or your partner, or your children) asked, “Have you seen my glasses?” only for them to be lodged in a bag or glove compartment somewhere?
This smart glasses case can be synced to Find My Friends so they can easily see if they left them at home, the office or in the car.
Foot massagers are a great way to increase circulation, relieve pain and loosen muscles, according to podiatrists we previously interviewed. This one can also be leaned against an office chair, to provide relief to back muscles while working — and has a heated feature for further relaxation and relief.
Pilates is becoming in increasingly popular workout, and this kit makes it that much easier to skip the cost of expensive classes, and complete workouts from the comfort of your home.
It comes with a pilates ring, a pilates ball and a pair of two-pound dumbbells.
Dubbed “the new” magnet toy by our team, this set includes endless opportunity for STEAM play — combining problem-solving with creativity, allowing them to imagine and ideate dozens of 3D sculptures.
This 4-piece set includes everything you need for a total hair transformation, taking lackluster locks and giving them the near-immediate boost they need to leave you with voluminous hair.
Key ingredients such as biotin and caffeine work together within the thickening shampoo and conditioner set to complete goals of anti-thinning.
ICYMI, what’s old is new again — and younger generations are in love with the quality of photos that film and digital cameras produce. This 2-in-1 gadget is both a camera and a printer, so children never have to wait (could you imagine!) for their photos to develop.
They can go from indoors to out without changing their shoes — checking the mail, loading up the car and more without slipping them off every time they cross the threshold.
These slippers are ultra-soft, thanks to the Australian sheepskin that covers the lining, exterior and footbed. Plus, a memory foam insole offers more support compared to a traditional pair of slippers.
This lamp can be set to match your mood — whether you want your room to be cast in cool or warm tones. It can also mimic the sunrise and sunset, for making early mornings a smidge easier.
And, various settings can be controlled via your voice with Amazon Alexa, Google Home and Siri, or with your smartphone, via the LIFX app.
Many of our editors are fans of Lego kits — and they’ve now expanded into doubling as decor for your office, dorm room or home.
This one in particular models “The Great Wave,” and is recommended for those 18 years and older, making it the perfect gift for the first-time apartment dweller looking to decorate their new space.
Mahjong is all the rage these days. Don’t believe us? We asked experts, and they say that the game is seeing a resurgence in popularity.
This kit comes with everything you need to get started, including a carrying case to make taking it back and forth for game nights effortless.
One of our writers formerly called a version of this styling tool her “favorite beauty tool.” This upgraded version includes more ways to style, thanks to paddle brush, root booster and volumizer plus attachments.
So, treat yourself to salon-like blowouts and wow-worthy hairstyles for every holiday party you’re attending.
This newly-launched Amazon device is a major revamp compared to other Echo Dots. The Amazon Echo Dot Max is the brand’s “most proactive” AI assistant, allowing you to stream music, add items to a grocery list, check the weather and more (so. much. more.) with ease.
We previously covered the launch of the hottest toy of the season: Toniebox 2. This upgraded iteration is still a screen-free device that parents, guardians and children love, but with some new-and-improved features.
It’s now user-friendly for children as young as one-years-old, and can be used throughout toddler- and childhood.
If you’re anything like me, you have multiple calendars — one on your phone and a physical planner, for day-to-day operations. This e-calendar keeps everyone in the family aligned with who has soccer practice, who needs snacks for the classroom and even whose turn it is to unload the dishwasher.
Plus, with the calendar’s Sidekick technology, you can forward emails and PDFs with calendar invites and save-the-dates to your calendar — and it will automatically upload them for you.
After testing these earbuds, one of our editors has nothing but high praise for the audio quality, especially when it comes to making and taking phone calls.
Plus, they don’t look like earbuds. The sleek, barrel-shaped style clips around your ear effortlessly, to avoid them from slipping and falling out.
Red light therapy has been a trending way to tackle anti-aging woes, and this device is Therabody’s take on the topic. Therabody is known for their massage gun devices, and this one is no different — it includes three massaging settings for a calming experience.
Plus, it has four different “treatment” modes including red and blue light therapy, to reduce fine lines, firm and tighten the skin and even skin tone and texture.
This newly-launched Nintendo Switch 2 is one of the hottest toys of the holiday season, and sure to be top of their list. It comes complete with Mario Kart World, a version of the game exclusive to this device.
Reviewers love this upgraded version of the beloved Nintendo Switch for its enhanced visual and audio quality, faster load times and overall better user experience.
At-home movie nights just got better! This portable projector can be moved to enjoy movies both indoors and out — around the fire pit, in a living room and more.
With sound quality powered by a Bose speaker, this projector alone can replace your TV — that’s how good the audio and visual quality is, according to our editors.
How we chose
For Shop TODAY’s third annual Gifts We Love, we have combed through buzzy products, new launches for gift season, historic Shop TODAY bestsellers and tried-and-true editor-favorites to come up with these 100 gifts we want on our wishlist. Our Gifts We Love list is truly authentic and representative of our editors, making all of our picks award-worthy. Like with all of our awards, every product we recommend we will have physically interacted with and can stand behind. And, as Shop TODAY, we are here to serve our audience first-and-foremost, so we always keep price point and affordability in mind.
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