How Recent Developments Are Reshaping the Rightmove Investment Story
November 11, 2025
Rightmove’s fair value price target has been revised downward, moving from £7.69 to £7.10 following recent analyst commentary. This modest decrease reflects shifting perspectives as experts weigh the company’s AI-driven strategy against rising competition in the property portal space. Stay tuned to discover how you can keep pace with future updates as the narrative around Rightmove continues to evolve.
Recent analyst commentary on Rightmove has reflected a shift in sentiment, as new research updates weigh both potential growth and emerging risks for the company. The stock has seen a range of price target revisions and guidance changes from major firms. Debate is focusing on the company’s artificial intelligence strategy, competitive dynamics, and future profitability.
🐂 Bullish Takeaways
-
Morgan Stanley increased its price target on Rightmove to 815 GBp from 775 GBp while maintaining an Equal Weight rating. This move highlights confidence in the company’s longer-term growth momentum.
-
Analysts reward Rightmove’s continued execution and growth initiatives, especially as the company adapts to a changing property portal landscape.
-
The price target raise from Morgan Stanley suggests that some on the Street believe the company’s strategy could sustain shareholder value over time, despite near-term challenges.
🐻 Bearish Takeaways
-
JPMorgan lowered its price target on Rightmove to 555 GBp from 627 GBp and maintains an Underweight rating, signaling rising caution about the stock’s valuation and future upside.
-
UBS downgraded Rightmove to Neutral from Buy, cutting its price target to 585 GBp from 879 GBp. Their analyst cited pressure on near-term profits despite the promise of the company’s AI-driven strategy for long-term growth.
-
Barclays also shifted its stance, downgrading Rightmove to Underweight from Equal Weight, with a lowered price target of 570 GBp from 775 GBp. The downgrade is attributed to intensified competition and concerns that further earnings guidance resets may still be ahead.
-
Bears generally point to pressured profitability, heightened competition, and the risk that recent guidance changes may not mark the end of headwinds for the business.
Overall, while there remains some confidence in Rightmove’s long-term strategy and growth efforts, recent research updates have trended more cautious. Ongoing analyst debate reflects the balance between persistent growth potential and the increasing uncertainties around competition and short-term profitability. These factors are contributing to the evolving valuation debate for Rightmove shares.
Do your thoughts align with the Bull or Bear Analysts? Perhaps you think there’s more to the story. Head to the Simply Wall St Community to discover more perspectives or begin writing your own Narrative!
-
Fair Value has decreased from £7.69 to £7.10, reflecting a modest decline in the assessed intrinsic worth of Rightmove’s shares.
-
Discount Rate has risen slightly from 8.16% to 8.49%. This indicates increased perceived risk associated with the company’s future cash flows.
-
Revenue Growth expectations have been revised downward from 10.03% to 9.05%. This points to tempered optimism about top-line expansion.
-
Net Profit Margin has fallen from 51.88% to 48.95%. This highlights anticipated pressure on overall profitability.
-
Future P/E ratio has increased marginally from 25.35x to 25.71x. This suggests that valuation multiples remain elevated relative to projected earnings.
Narratives are a smarter, more dynamic way to invest. They tell the “story behind the numbers.” By connecting a company’s business outlook with forecasts for revenue, earnings, and fair value, Narratives let you see how changing news or results shape the investment case. On Simply Wall St’s Community, millions of investors use Narratives to spot buy or sell opportunities as fair value and price move, with updates in real time as things change.
See why following the original Rightmove Narrative will help you stay ahead of key developments:
-
Track how Rightmove’s push into AI and digital innovation could drive new, high-margin revenue streams and support long-term growth.
-
Understand the risks tied to intensifying competition, changing customer trends, and the company’s high UK market reliance.
-
See the latest consensus forecasts and price targets updated as new financials and industry news come in, so you never miss a turning point.
This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.
Companies discussed in this article include RMV.L.
Have feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team@simplywallst.com
Terms and Privacy Policy
Search
RECENT PRESS RELEASES
Related Post
