The Game Awards will live stream on Amazon‘s Prime Video this December, marking the first time the Geoff Keighley-hosted video game awards show has partnered with a subscription streaming service for the event.

Since it launched back in 2014, the awards show celebrating the gaming industry has streamed annually across free platforms including YouTube, Twitch, X, TikTok and some platforms in China, with the 2024 edition reaching more than 154 million livestreams across all platforms.

This year, the show will introduce a live stream on Amazon’s Prime Video, in addition to its usual broadcast on the Amazon-owned Twitch.

The Game Awards 2025 will air live from the Peacock Theater in Los Angeles on Dec. 11 from 5-8 p.m. PT/8-11 p.m. ET. The show will feature world premieres, major new game announcements, and musical performances, alongside awards honoring the year’s best games and creators. Per TGA, stars from Amazon’s “Fallout” TV series, which debuts its second season next month, will also present during the event.

Additionally, the Game Awards will be livestreamed on Twitch worldwide in 2K (1440p) for the first time, allowing creators to re-broadcast the show live to their communities. For the 2025 show, the event will include Twitch Drops, rewarding Twitch viewers who watch 30 minutes or more with exclusive in-game content and a limited-edition TGA chat badge.

As part of the expanded partnership, Amazon will launch a dedicated shop for The Game Awards merch, and during the live broadcast, viewers can expect “Prime-exclusive, limited-time deals across nominated games, new releases, hardware and more, revealed in real time.”

“The great news about this is that it’s additive and we still get to air everywhere we already air the show, and we’re adding Prime Video as a partner, which is really exciting for us,” The Game Awards creator and CEO Keighley told Variety. “We’ve had lots of conversations with people over the years, and we’re like, there’s no way, there’s no world where we could ever really take the show off YouTube and Twitch — where it was born back in 2014.”

As for how Amazon’s involvement with the show might impact the behind-the-scenes process on the show itself, Keighley said: “It’s important people know it doesn’t change our show at all. We’re still making the same show. I came out of a life of working on television networks. And you had television folks that would give opinions and things on what you want the show to be. This is still The Game Awards. It’s the exact same show. They’re really just another distribution outlet, and they’re really letting us build the show the way we always do. We’re not changing anything about the show to accommodate a new platform.”

Keighley says talks with Amazon about the streaming deal began earlier this year and they were “very receptive” to the non-exclusive deal The Game Awards team wanted.

“Our vision is to take it to as many people as possible around the world and share the magic of games with the widest possible audience,” Keighley said. “And we know a lot of video game companies can post trailers on YouTube and Twitch, but what more can we do for them? And that’s why we do these big events, and we reach more audiences. So the fact that now all these games, these announcements, all these award moments, will be seen by, hopefully, an even wider audience with Prime Video is exciting to us. And the reach of Prime Video, especially globally, is really, really amazing. It’s kind of a test and learn for all of us to see how much more audience is out there on these platforms.”

“It’s funny to me, though because I keep going back to when Geoff and I first started this, everybody is like, ‘Oh, an online show. Oh, a streaming show.’ Cut to years later, that’s a trend — a lot of awards shows getting onto Amazon, Hulu and Peacock,” The Game Awards creative director and production designer Kimmie Kim said. “So to me, it’s more refreshing to see how the streaming shows are evolving it. And I’d love to think that we contributed a little bit for streaming.”