We’re Tracking the Items That Are At Their Lowest Price Ever

November 28, 2025

We’re Tracking the Items That Are At Their Lowest Price Ever | The Strategist

black friday

Updated
2:22 P.M.

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Photo-Illustration: The Strategist; Photos: Retailers

Black Friday is here, and we’re updating this story hourly. To find the best deals in every category, follow all of our Black Friday coverage

In digging up all the best deals from the biggest sale event of the year, the Strategist staff has inevitably has found some especially gooddiscounts — products we stand by that are currently on sale for the lowest price we’ve ever seen. If you’re hunting for the best of the best deals, then you’re in the right spot. Below you’ll find all the best all-time-low Black Friday deals. And for even more extra-good sales, be sure to take a look at the best half-off Black Friday deals and the best Black Friday deals under $50.

The Shashibo falls somewhere between a fidget toy, puzzle, and an art project. It’d make a great stocking stuffer for a fidgety kid (or adult).

Read more: Sensory Toy Gift Guide

Senior editor Winnie Yang swears by this digital wall calendar that keeps the whole family synchronized. It incorporates calendars from Google, Apple, Yahoo, and Microsoft Outlook seamlessly, making it easy for parents, caregivers, and kids to stay organized.

Read more: The Apps and Planners That Keep Us Organized

The Original Play Couch — an expensive kids’ thing that Strategist parents say is actually worth it — is now 10 percent off in Nugget’s first-ever sale. (You could even pair it with senior editor Jen Trolio’s beloved soft coffee table from House of Noa, which is also on sale now.)

Loop is probably the most ubiquitous earplug brand out there for sleep, concerts, and everyday use. And for good reason — Loop earplugs are affordable, effective, and comfortable. These are my favorite silicone earplugs I’ve tried for sleep, so I was especially excited to see them on Amazon for just $14. The lowest prices are on the mint green and white colorways, but the price is still pretty low for the others.

Read more: The Best Earplugs for Sleep

From
$119

If you didn’t pick up a new coat during Coat Week, here’s an especially good deal on Everlane’s new puffer. It’s made almost entirely from recycled materials and, according to Strategist writer Brenley Goertzen, is warm and comfortable and looks nice. She particularly likes the boxier silhouette, which makes it easy to layer.

Read more: I Tried Everlane’s New EverPuff

Senior writer Michael Zhao loves this tracker that slides right into a credit card slot — much sleeker than an AirTag wallet. It would make a great gift for someone who is always losing their wallet.

Read more: I Haven’t Lost My Wallet Since Getting This Ultraslim Tracker

Our best soundbar overall is 20 percent off, bringing it under $900. Tech writer Jordan McMahon says the sound is impressively clear. It can be wirelessly paired with other speakers to create an even more immersive environment, too.

Read more: The Best Sound Bars

Zhao says this speaker is surprisingly good for the price. It can stream through the Sonos app, as well as AirPlay 2, Alexa, Spotify Connect, or any other service. Plus Zhao says it works especially well in a pair — at an all-time-low price, why not go ahead and get two?

While it’s not a massive discount, these headphones just came out this year, so it’s exciting to see them on sale. McMahon, a big fan of Sony’s WH-1000 series of headphones, says this latest version has more balanced sound, better noise cancellation, and an improved foldable design.

Read more: The Best Noise-Cancelling Headphones

McMahon’s pick for the best less-expensive noise-cancelling headphones are over 40 percent off, making them an even more affordable pick.

Read more: The Best Noise-Cancelling Headphones

Photo: Retailer

Or here’s a little over 30 percent off the noise-cancelling headphones Zhao says he can wear for hours at a time without any discomfort. The best deal is at Best Buy, but Amazon’s is close.

It feels almost mandatory for AirPods to go on super-sale for Black Friday at this point, but the deals continue to be impressive. Just $70 for AirPods is hard to beat.

Or for the non-AirPods users, here’s almost 40 percent off one of McMahon’s favorite pairs from JBL. These are especially travel-friendly thanks to the Auracast feature, which allows you to directly pair with airplane entertainment systems and to synch up with another pair of earbuds, so you and a friend can listen together.

Read more: The Best Wireless Earbuds

These Anker earbuds provide the most impressive sound and noise cancellation McMahon says he’s seen in a pair under $150 — with a 40 percent discount for Black Friday, they’re now less than $100.

Read more: The Best Wireless Earbuds

More Black Friday Deals


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The Strategist is designed to surface useful, expert recommendations for things to buy across the vast e-commerce landscape. Every product is independently selected by our team of editors, whom you can read about here. We update links when possible, but note that deals can expire and all prices are subject to change.

We’re Tracking the Items That Are At Their Lowest Price Ever

Every product is independently selected by (obsessive) editors. Things you buy through our links may earn us a commission.

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