Travel
marketers are navigating a rapidly changing media landscape where inspiration
can spark anywhere, from a streaming series to a social post to a single
AI-generated suggestion.

As travelers, especially younger audiences, continue to prioritize experiences
over things, the challenge for brands is capturing attention in those fleeting
moments between dreaming and booking.

In this
conversation, Britt Cooney, head of travel tech and aggregators at Amazon Ads,
shares insights on how consumer behavior is evolving and how brands can meet
travelers where inspiration strikes.

She discusses trends like “set-jetting,” the growing influence of content on
trip planning and the role of artificial intelligence-driven tools in creating
more contextual, measurable campaigns.

Watch the
full discussion below.