Amazon India slashes seller referral fees in retail growth push

March 1, 2026

Amazon will stop charging sellers in India referral fees for products under 1,000 rupees ($10.98), the company ‌said on Monday, as it looks to attract more ‌merchants to its online marketplace and get a stronger footing in the country’s competitive ​e-commerce industry. The move expands on Amazon’s ‘zero-referral fee’ policy launched last year, which covered roughly 12 million products priced below 300 rupees and helped drive a 50% surge in new sellers joining Amazon in ‌India. A referral fee ⁠is a commission that sellers pay to Amazon for each product sold.