Shares of Apple (AAPL 2.27%) sank on Thursday, following a slate of bad news for investors.

By the close of trading, Apple’s stock price was down 5%.

Image source: Getty Images.

Say it ain’t so, Siri

On Wednesday, Bloomberg reported that Apple was considering delaying its long-awaited upgrades to its Siri virtual assistant.

In-app voice commands reportedly aren’t working as intended, with Siri unable to reliably process queries or taking too long when it does.

It wouldn’t be the first time Apple was forced to postpone planned Siri updates. The iPhone maker delayed some advanced capabilities back in March of 2025, many of which have yet to be launched.

Apple’s privacy policies might be part of the challenge. The tech titan is attempting to integrate artificial intelligence (AI) without placing user data at risk. Apple is trying to keep these AI processes on its devices or in servers that safeguard users’ data.

Today’s Change

(-2.27%) $-5.95

Current Price

$255.78

Regulatory pressure

On Thursday, Apple CEO Tim Cook received a letter from Andrew Ferguson. The Federal Trade Commission (FTC) Chairman warned Cook that his company could be violating the law, if Apple News is found to be misrepresenting its terms of service by boosting or suppressing sources based on political views.

Investors recoiled at the prospect of intensified regulatory scrutiny, particularly as concerns about the power of Apple and other tech giants are mounting.