Not AR or VR, but “AI-First” – Meta’s radical change of course: Why the “normal” glasses b

February 8, 2026

🔄 Meta is undergoing a radical shift away from VR and towards an “AI-first” approach. 🕶️ Instead of expensive VR headsets, the company is now focusing on discreet smart glasses for everyday use. 🤝 In partnership with EssilorLuxottica, artificial intelligence is being integrated directly into Ray-Ban glasses. 🎯 The new goal is not immersion in virtual worlds, but rather conquering everyday life. 🤫 With this “invisible” technology, Meta aims to achieve market leadership by wearing the technology directly on the nose. 🤔 The focus is on wearing time and social acceptance rather than fleeting experiences. 🏆 Learn why “normal” glasses strategically beat bulky headsets. 🌍 This paradigm shift moves the focus from the laboratory directly into our daily lives. 💡 Discover Meta’s strategy for conquering the mass market with unobtrusive technology. 📈 The corporation is betting everything on expanding the real world, rather than creating a new one. 

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