Environment Masters mourns Annie, the black Labrador face of its ads

April 10, 2026

Beloved Environment Masters mascot Annie dies after cancer battle

Updated: 3:34 PM CDT Apr 10, 2026

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Annie, the 13-year-old black Labrador and beloved mascot of Environment Masters, has died, leaving her coworkers and community mourning her loss.For years, Annie was a familiar face, appearing on trucks, mailers, billboards, and commercials for the home services company. Her absence is deeply felt in the office, where her bed and food bowl remain as reminders of her presence. Annie starred in a series of commercials that ended with the phrase, “Wake up, Annie,” featuring her dreaming about competing in sports like football, golf, and baseball. Ben Nalty, the general manager of Environment Masters, said Annie’s charm and camera presence made her unforgettable. “She did really good on camera. She’s already a pretty well-trained dog, but it was elevated. She saw a camera, and she knew,” Nalty said. Annie died from a cancerous tumor on her spleen. Nalty said her loyalty, friendliness, and reliability became a major part of the company’s branding and will be deeply missed.

Annie, the 13-year-old black Labrador and beloved mascot of Environment Masters, has died, leaving her coworkers and community mourning her loss.

For years, Annie was a familiar face, appearing on trucks, mailers, billboards, and commercials for the home services company. Her absence is deeply felt in the office, where her bed and food bowl remain as reminders of her presence.

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Annie starred in a series of commercials that ended with the phrase, “Wake up, Annie,” featuring her dreaming about competing in sports like football, golf, and baseball.

Ben Nalty, the general manager of Environment Masters, said Annie’s charm and camera presence made her unforgettable.

“She did really good on camera. She’s already a pretty well-trained dog, but it was elevated. She saw a camera, and she knew,” Nalty said.

Annie died from a cancerous tumor on her spleen. Nalty said her loyalty, friendliness, and reliability became a major part of the company’s branding and will be deeply missed.