COSTA MESA, Calif. (KABC) — A ceremonial ribbon cutting kicked off a big celebration for a big facility – one able to charge lots of electric vehicles at one time.

“We can charge any kind of car, they’re fast, and they’re reliable. We have 100% availability,” said Bill Reid, CEO of Rove.

This charging center in Costa Mesa is the company’s second SoCal location; the first one opened in Santa Ana in October 2024.

“And it exceeded our expectations, and won numerous industry awards, so we’re very excited to be in Costa Mesa and bring that experience here,” noted Reid.

Forty quick chargers, convenient to both the 405 and the Costa Mesa community. The city’s mayor says 60% of residents here are renters, and having an easy-to-use place like this can help progress EV adoption.

When you check out the new Rove location on busy Harbor Boulevard, you might notice that Tesla Superchargers dominate the facility. But remember that most if not all new EVs can use those NACS chargers now, no matter what brand of vehicle. Rove’s own chargers are also plentiful, and some are able to accommodate the less common CHAdeMO charging ports, as well as CCS ports.

And like the other Rove location, a scaled-down Gelson’s market called ReCharge is right on-site. Grab something to eat, something to drink like a hot cup of coffee, or pick up items you might need at home from the grocery and household aisles.

“To have a store option while customers are charging for 15 to 30 minutes at a time, it felt like a natural fit for us,” said Ryan Adams, president and CEO of Gelson’s.

You can give most modern EVs a pretty good charge in that time frame, and in addition to the market, there’s a lounge area with WiFi and restrooms. One place to do it all, and filling up here is a bargain compared to a tank of gas these days.

“The average charge cost here is about $20, so you can get 150-200 miles for $20,” Reid said.

One frustration EV drivers can face is coming upon some kind of public charger, and you have to look through your phone to see if you already have the app to make it work. And then make sure the app is up to date with payment information. That can slow down the process of so-called fast charging.

Here, the Rove units take payment directly, Apple Pay, credit or debit cards. Nice and quick. Swipe, and start charging.

This new Rove outlet makes two now, and more are on the way, all near major freeways. And all with the goal of making living with an electric vehicle much easier.