Amplēo announced the acquisition of Crunchfirm, a boutique finance firm specializing in full-stack CFO services for venture capital-backed startups. The deal strengthens Amplēo Finance’s ability to support venture and growth-stage companies by adding a team with expertise in startup financial operations, fundraising preparedness, investor reporting, and strategic financial leadership.

Crunchfirm serves U.S.-based VC-backed startups by acting as an outsourced finance department for founders who require more than a single fractional CFO. Its offerings include strategic finance leadership, financial modeling, cap table management, tax services, software integration, and day-to-day accounting support for rapidly scaling businesses.

According to the companies, the acquisition creates expanded capabilities for both client bases. Amplēo clients gain access to a deeper bench of finance professionals with startup-specific experience, while Crunchfirm clients will have access to Amplēo’s broader platform of services, including fractional HR, marketing, sales tax compliance, business valuation, and turnaround and restructuring support.

The Crunchfirm team will remain intact following the acquisition, and the company will continue operating under its own brand during the integration process before eventually folding into the Amplēo platform.

Amplēo said Crunchfirm represents its seventh acquisition in less than two years as the company continues expanding its embedded professional services platform for growing businesses.

Founded more than 30 years ago, Amplēo provides embedded finance, HR, marketing, sales tax, business valuation, and restructuring expertise to more than 14,000 companies nationwide. The company is backed by Unity Partners and operates with a network of more than 300 experts across its service lines.

Crunchfirm focuses exclusively on venture-backed startups and provides CFO services, financial modeling, controlling, payroll, cap table management, tax support, and daily financial operations designed for growth-stage companies.

KEY QUOTES:

“Founders at the growth stage need a full finance team, but rarely have the headcount to justify one. Crunchfirm has spent years solving exactly that problem for VC-backed companies. This acquisition means we can meet founders at that moment with specialized expertise built specifically for the venture and growth-stage world.”

Lincoln Howell, Chief Executive Officer, Amplēo

“As a solo founder, building Crunchfirm meant bearing all the risk alone. Joining Amplēo means I finally have peers to build with , people who share the same growth ambitions and entrepreneurial drive. For our team, it’s validation that we built something worth acquiring. For our clients, it opens the door to a 2.0 version of what we can offer: more talent, more skillsets, and a platform that can grow alongside them.”

KJ Gundersen, Founder And CEO, Crunchfirm