Despite the complexities involved in further expanding the Company’s existing technical infra structure based on the operational limitations the pandemic imposes on all businesses right now, Adaptive was able to continue installations of new proprietary Adaptive hardware systems to keep expanding its network. This expansion, combined with its revenue sharing business model, enables the Company to continue acquiring new clients and increase ad insertions. Expansion of the network and the increasing ad frequency due to intensifying election ad campaigns, has resulted in the Company being on track to generate the second consecutive month of record revenue for a single month of September in the Company’s entire history.

 

In connection with this announcement, the Company’s CEO, J. Michael Heil, stated: “Since the onset of the pandemic, the television audience average daily viewing has increased substantially. The largest and most savvy cable tv advertisers are taking full advantage of this reality. Additionally, with the current intensity surrounding the 2020 elections, all candidates are now fully deploying unprecedented funds for cable television advertising.”

 

Mr. Heil continues: “We expect the current trend of increased ad frequency throughout our network to continue and, accordingly, we are expecting a strong financial performance of the Company for the entire fiscal year of 2020.  This creates a solid basis for the acceleration of our new video streaming technology projects that we expect to announce and launch soon. We believe these projects and development will allow us to continue our successful performance into the years beyond this election cycle.”

 

ABOUT ADAPTIVE. Adaptive Ad Systems Inc. is a digital media and video communications company that, together with its subsidiaries, manufactures, develops and deploys Dynamic Digital Ad Insertion (DDAI) and video streaming media hardware and proprietary processing software for the Cable TV, Satellite and IPTV markets. The Company targets and serves the often-over-looked 2nd and 3rd tier US markets. Adaptive exclusively sells all available advertising space in each market it has contracted, while maintaining complete technology ownership. Currently, the Company’s technology and business model allows it to dynamically serve over 75 designated marketing areas in over 40 states. Adaptive also provides broadband and cable TV services in some niche major markets. For additional information, please visit: www.aatv.co.

 

FORWARD-LOOKING STATEMENTS. Any statements contained in this press release that do not describe historical facts constitute forward-looking statements. Forward-looking statements may include, without limitation, financial projections, statements regarding the plans and objectives of management for current and future operations, the development, regulatory approvals and commercialization of the Company’s products, or any of the Company’s proposed services, systems, services, licensing arrangements, joint ventures, partnerships or acquisitions. Such forward-looking statements are not meant to predict or guarantee actual results and performance and actual events or results may differ considerably. Factors that may cause actual results to differ materially from any projections may include, without limitation, delays in the Company’s development of its products and services, the inability to obtain additional financing, the impact of significant new or changing government regulation on the industry, existing or increased competition, results of arbitration and litigation, stock volatility and illiquidity, and the Company’s general failure to effectively implement the Company’s business plans or strategies. The Company assumes no obligation to update any forward-looking statements to reflect any change in events or circumstances that may arise after the date of this release.

 

 

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