Affordable Sneaker Brand Reacts to Jeff Bezos Wearing Its Shoes: ‘We Are Grateful Whenever
May 28, 2025
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He may be one of the world’s richest men, but when it comes to his fashion, Jeff Bezos seems to be playing it practical.
The Amazon founder was photographed at the F1 Monaco Grand Prix over the weekend, stepping out in a pair of CLAE Salazar sneakers. The premium lifestyle runners from the LA-based brand retail for $220 — a mere 0.0000001% of Bezos’ reported net worth.
The sneakers feature a mesh upper and leather shell, finished with a Vibram sole, created exclusively for CLAE. Vibram is best-known in the fitness space for its high-performance rubber soles, designed for stability, traction and comfort (you probably also recognize the Vibram name from the brand’s viral “FiveFingers” hiking shoes).
Bezos wore the CLAE sneakers in a “navy quiet grey” colorway, though it’s almost sold out on the CLAE website. Nordstrom has the same sneaker in black, off-white, or a “starfish” beige-tone colorway for $220 here. Impressively, Bezos wore the affordable kicks while strolling with fiancé Lauren Sánchez (dressed in a sheer designer gown) and posing for pics with LVMH CEO Bernard Arnault and Liberty Media President and Chief Executive Officer, Jeff Chang.
Bezos paired the CLAE shoes with a blue polo, white trousers and aviator frames, which are also having a moment right now thanks to Tom Cruise.
FilmMagic
In a statement provided exclusively to Variety, CLAE CEO Jim Bartholet says the brand is “appreciative” to see Bezos discovering their shoes, adding diplomatically that he is “grateful whenever new customers find us for any reason, be it sustainability, style, or function.”
“As a small, independent brand, we strive to make versatile shoes that embody a shared vision of creativity, sustainability, and a world where everyone can thrive,” Bartholet says. Worth noting: while Bezos reportedly bought the sneakers himself, he likely didn’t buy them from Amazon. Bartholet confirms that while there are listings for CLAE on Amazon.com, they are from independent re-sellers — CLAE has never had an official store on Amazon and they don’t have plans to sell on the site anytime soon.
Founded in 2001, CLAE has its roots in the LA and Parisian streetwear scenes, and its signature Bradley sneakers quickly became a go-to for guys seeking a more laidback look and affordable alternative to the Silicon Valley-favorite Common Projects shoes.
CLAE now offers a range of shoes for both athletic and leisure wear, with a focus on “refined and classic silhouettes” offering “minimalist and timeless pieces that evolve and endure,” per a description from the brand.
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